Articles Tagged ‘Big idea’

Coming up with your own BIG Idea

Monday, December 3rd, 2012


In the past I have mentioned from time to time the value of the
BIG idea.

But you might be wondering… “How do I come up with my own
BIG idea? I’m not even sure where to start!”

It may seem daunting at first, but actually there are quite a few
places to start to look inside your business when coming up
with your own BIG idea – in fact, 9 to be specific:

1. Do you have some kind of proprietary technology to crow

2. What about your story… is there anything about it that’s
clearly unique?

3. Can you combine different assets together in a way
that’s novel and different?

4. Pricing – can you offer a twist or even a controversial
angle relative to the prices you charge for goods/services?

5. Is there something special about your business that
makes it into an attraction… something highly visible that
customers just HAVE to tell others about?

6. How about the PLACE where you do business – is
there a way to transform that into something that’s way
outside conventional thinking??

7. Do you have a theme for your business… or different
themes… something that sets you apart and is even

8. Any way to create special events around your
business to attract attention and generate interest?

9. Have you ever made a very public stand against a
specific enemy or taken on some powerful adversary?

Try out one or more of these ideas to accelerate your business.

Scott Manning

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