Articles Tagged ‘Attitude’

Yes – Attitude is Everything!

Friday, July 27th, 2012

This past Saturday I had the honor to speak to the entire staff at the Spring Lake Aquatic and Fitness Center (SLAFC). This was the second year in a row they’ve brought me in to share ideas related to referral marketing, customer service and how to stay ahead in a very competitive industry.

Not only are they experiencing growth again in 2012 –something many fitness clubs continually struggle with- but they are on track to keep growing well into 2013.

I meet with and research a TON of businesses each year to see what they do well and what they need to keep working on to get better.

After having had the chance to meet with the leadership team and the entire SLAFC staff again, I could easily pick up and spot multiple reasons as to why they’re not only retaining their current members, but at the same time while they continue to attract new members as well.

Here’s the key ingredient that most people downplay or ignore as to why some organizations grow year-after-year, regardless of the overall economy, and why many have and will continue to experience a tough go at it: the attitude of the entire staff is everything!

I’ve seen firsthand as a member myself at SLAFC, that everyone in the organization treats their job with respect and members, new and old, as friends. It’s amazing how many businesses have people running the day-to-day operations that frankly don’t care about their jobs and run for the exits as soon as the 5pm ‘CLOSED’ sign is turned over on the front door.

I know many of you reading this luckily don’t think or act like this, however far too many businesses still do. Consistently good customer service continues to be hard to find and very few firms pull it off.

So what’s the solution? Two simple things come to mind:

1. Hire people with positive attitudes
2. Focus and invest in ongoing training

Yes, simple advice, but amazingly most businesses either refuse to believe it, or sadly think that training is “too expensive.” My response: Really?

If you have your staff ticking people off or acting like customers are an annoyance or a bother, than it’s no mystery to me that your sales and referrals will continue to drop!

The ‘latest and greatest’ marketing campaign you think will spike up profits will quickly be sabotaged by not your competitors, but something even more sinister: your own employees.

Tony Rubleski
Mind Capture
616-638-39121
www.mindcapturegroup.com

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HAVE YOU STOPPED LOOKING FOR “YOUR LITTLE BIT OF LUCK?”

Thursday, June 16th, 2011

Are things not going your way? Are you out of luck? Someone said to me, “All I need is a little luck.” It reminded me of the lottery commercial with the tiny guy who calls himself “a little bit of luck.” I decided to think about luck.

Last week I went to a tag sale and found the perfect leather bound small suitcase. I had been looking for one to use as a cabinet in my bathroom. I saw one in an antique store and I loved it but it was too expensive. The woman at the tag sale had three to sell, all different sizes but didn’t want to split them up. (I’m not sure why I didn’t buy all three, I could have probably resold the other two.) The key to this story is they were perfect and it was lucky that I found them but despite my bit of luck I didn’t purchase them. Sometimes we just don’t recognize luck.

I left the woman my name and told her I would call her on Monday and if they weren’t sold maybe she would work a deal for me. This is what I call, “pushing your luck.”

Monday came and went and I finally called her on Tuesday. She laughed and said she had waited for me to call on Monday because she still had the suitcases. Unfortunately since she hadn’t heard from me she sold them 10 minutes ago to someone else for 1/2 the price. Luck was with me in both instances and I didn’t jump. I asked myself, do I ignore luck? I can’t go home and say I lost out, luck had given me the chance.

Luck is always with us; sometimes in disguise. It’s up to us to look at situations and ask ourselves the question, is this the luck I’ve been looking for? Or are you filled with self-doubt and wouldn’t know luck if you fell over it? Luck may be a chance meeting with an interesting person but you don’t get their name. We have a column in our local newspaper called “chance meeting.” It’s where people describe their “sightings” of beautiful people who they’ve fallen in love with from afar. Of course they never approached their new love and went away with terrible feelings of longing. And then what do they do? They put an ad in the “chance meeting,” describing the place, day and circumstances surrounding their nonexistent encounter. It seems they’ve missed their simple luck and now they’re looking for a miracle.

I believe luck is all around us but you must look. My friend who religiously shops tag sales buying jewelry finally found a 10 carat diamond ring with a platinum setting! For years he has buying piles of old jewelry with the hopes he would have a little luck. Last week he got it. How did he find his luck, he kept looking.
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What’s Your Money Comfort Level?

Friday, May 13th, 2011

ScottManning

Last week at our Chapter Event I mentioned something during a discussion and I always know when it’s something that ‘stuck’, or made an impact on someone because they bring it back up at the end when we go around the room and everyone shares their “ah-ha’s” and committed actions for the next month.

I said, “show me someone who doesn’t like to be sold, and I’ll show you someone who doesn’t sell very much…”

I could have gone on to say, someone who doesn’t like to buy, doesn’t sell.

The point was made regarding people being offended by being offered to buy
things – period.

The principle is simple, people either appreciate others making money, or they
resent it. All too often I see people uncomfortable by others making money. I
think it’s crazy.

Seriously, how can you operate a business, intending to make money, when you
have stupid feelings about others making money. Talk about a money-repellent.

You might as well not even try.

Here’s one of my favorite lines to tell people when they are first getting
involved in “our” world. “If you don’t want people to complain about your
prices, you shouldn’t be complaining about others either!”

The bottom line is – You must embrace money, encourage it’s flow.

I say if you want to make more money, attract more opportunity, get rich
faster…

You have to let go of money – let it flow, let it flow, let it flow.

Here’s the best way I’ve found to describe this ‘letting money flow’ thing.

It comes from a Poem or Story about Love that I heard many years ago.

(yes, I’m using Love to illustrate a point about Money…that’ll teach ya, won’t
it)
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