Tell Your Own Story Category

Relentless and Obsessed

Thursday, March 31st, 2016

TonyScelzoEd

Someone once told me I was relentless and obsessed. I took it as a negative personality flaw. It made me feel like I needed balance. Over the years I learned to like my obsessive characteristics. If I focused on the right things this could be a positive thing. About a week ago I started reading a book called Relentless, “From Good to Great to Unstoppable” by Tim S. Grover.

Grover trains the best athletes in the world on recovery, getting stronger and mental toughness. You may have heard of Michael Jordan, one of the best athletes he trained..

The characteristics he finds in his best athletes is their sellout commitment to outwork their opponents. These athletes own their space on their field or court and in their sport.

Think about the toughest competitor you have competed with in business, life, health or even spirituality.

Were you willingly committed and relentless to win at all expenses of time, energy, and money?

Just think about how scary it is to face someone who is willing to die to get better.

Jordan was the most relentless, obsessed, and focused individual in the game. There were many that matched and exceeded his physical stature, but it was his steely eyed determination, and relentless obsession to be better than the rest of the league that separated him from the good. It didn’t stop there, it made him the best.

It is unreasonable to be relentless and obsessed. Jordan, Jobs, Gates, Picasso, and Hemingway were so unreasonable in their pursuits they became the best.

Tony Scelzo
Gear Marketing
tony@gearbfd.com

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Tony Scelzo’s Thought Crucible I

Saturday, May 30th, 2015

TonyScelzoEd

FOCUS ON THE OPPORTUNITIES

Every day—every moment—we get to make a choice about what we’re going to focus on. Are we going to focus on the “bad” things that have happened to us, the people who have hurt us, the wrongs that we think make us victims? Or are we going to stand up and get to work on the unlimited and wonderful possibilities that await us?

Let me answer that question for you. You are a victor. You are meant for greatness. Seize the opportunity provided to you on this day. Go get it.

FANNING THE FLAME OF TEAM EXCELLENCE?

As managers and leaders we are always focusing on, agonizing over, and addressing problems. Because we do this so often it tends to be all we see. We become blind to the fire that keeps us warm: the people who drive our business, keep it going, and create results and activities that we DON’T have to deal with as a manager.

As leaders, we must “Fan the Flame” with positive affirmations of what is going right and what our team is doing well.

CLEAR EYES, FULL HEART, CAN’T LOSE

“Clear eyes, full heart, can’t lose”—the television show Friday Night Lights has made this quote very powerful, and I’ve been talking to my daughters about what it means. In my house, it means we are not allowed to say “I can’t.”

Think about the power of those six words and how many live they have changed. To me, this phrase is one I use to teach my girls the difference between winning and losing, between being perfect for yourself and true to yourself. Be careful of the words you choose to put into your head. They have power over your actions.

Tony Scelzo, President
Stringcan
http://stringcan.com
(317) 662-2126
Indianapolis Office (Main)
7208 North Dobson Street
Indianapolis, IN 46268

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The Power of Follow Up in Action

Friday, April 17th, 2015

I received a referral from a fan of my work in early January regarding the possibility of me speaking at her association’s annual meeting this December in New Orleans. This happens each week and I never take an introduction for granted and always do my best to follow up.

There’s a picture I show in many of my keynotes that demonstrates why follow up is of huge importance in the sales process. I can easily say that my own experience and with many clients that a lot of sales occur after the third or fourth contact with a prospect. What I’m about to share with you, helps prove this out.

Here’s a list below showing my follow up over the last two and half months with the association President whom I was referred to regarding speaking at their annual event in New Orleans and the end result:

1. Mid-January I sent the association president a follow up email
2. A week later I left a voicemail
3. A few weeks go by and I check back in with the person that sent me the referral
4. She sends a second email to the association President
5. I leave a voicemail a week later as he’s traveling
6. Speak with key contact when I call main number who handles the event, who next asks me to email her information after I explain the context of the referral
7. I email her details and am told to check back in within a couple of weeks as the President is traveling
8. I call as instructed and she mentions that she showed him my information that day
9. A few more days go by and I get an email from the association President to set up an exploratory phone call
10. We get on the phone a few days later
11. He asks for more details and a week to show his Board so they can make a decision
12. I email him the requested items after our phone call
13. Last week he emails me and says we are a go to speak this December in New Orleans!

I share this recent story for one central reason: people are busy and effective follow up does pay off. While I wish it was easier and people would get right back to me, this is often not the case. They move at their pace and in their time frame, not ours.

So, your homework: go back through your files and notes to see who you need to follow up with and pick up the phone or send off a quick email today.

Tony Rubleski
Mind Capture
616-638-3912
www.mindcapturegroup.com

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6 Secrets to a Successful Content Marketing Team – What I’ve Learned

Thursday, July 31st, 2014

kylepic

In October 2012, Jeff Rohrs and I started the content marketing team at the Salesforce ExactTarget Marketing Cloud with two people, a research series and a small blog. Under Jeff’s leadership over the course of the next year, we spent time investing heavily in content creation, working with the extremely talented interactive team on blog design, and transitioning into a global content publisher. We have since been added to the digital marketing team under Daniel Incandela and have grown exponentially under his leadership. We’ve been lucky because the majority of ideas have worked and our people are the best at what they do.

Here’s our hit list for 2012-2014:

•We now publish unique content on blogs in six countries.
•Our research series spans multiple countries and languages.
•We will hit 1,000,000 visits on the US blog in 2014 (up over 70% yoy).
•Video is published for six countries (four languages) on our YouTube site. We manage relationships in each geo with subscriber counts growing 300% over the past year.
•We have over 80 unique authors on the blog network.
•Smart CTAs that deliver specific deliverables to readers based on content tagging and geography.
•200% increase in lead growth from the blog over the past year.
•Influencing and contributing directly to millions of dollars in business for the company.

I honestly don’t know if there are any secrets to the success over the past year. I have definitely made plenty mistakes and my only redeeming factor is that I have a team that is more intelligent than I ever will be and a company that is comprised of the smartest people in the industry. Here’s the team – Bo Dietrick, Tom Corey, Heike Young, Tony Mulinaro, Drew Beechler, Jen Ribble, Chad White, Andrea Smith, Julie Easton, and Devon McGinnis.

So how did (do) we do it ?

1.Understand and speak to industry trends. We spend hours upon hours reading and analyzing content that deals directly with industry trends. From snapchat to Amazon Cart, we are constantly developing content around technology shifts that may effect the marketer of tomorrow. It also keeps us informed and helps with our professional careers.

2.People are paramount. Like I said above, people are everything. I have definitely made plenty of mistakes and without a patient and extremely intelligent team we wouldn’t be as successful as we are today. Hire the right people and invest constantly.

3.The translation process is extremely important to any global success. One thing we learned early on was the right translation partner is extremely important to scaling content globally. Errors within the translation process will screw up any timeline and will be extremely tiresome for any team to deal with… especially with non-english speaking locations.

4.Content should be personalized. The personalization of content is a trend that we have been moving toward ever since the inception of the team in 2012. Right now, we personalize CTAs based on what an individual is reading on the blog and their location. In the near future, we will be using Predictive Intelligence to personalize much more than just the CTA content on each individual page. As content marketers, we should use data to deliver a more personalized experience to any reader.

5.Analytics should be worshipped. We could always be better at this but the digital team at ExactTarget Marketing Cloud spends constant hours analyzing and testing content on all web properties. I believe that the success of our content is mostly due to our ability to analyze data and create great content. They go hand in hand.

6.Spend money on your content. My good friend Jay Baer puts it best, “Your marketing should be so good… people would pay for it.” Create content that drives consumption to the point where people would be willing to pay for it. Is your content that good? If it is, you should be spending money advertising your content. It should be read and shared… most of the time you need to market your marketing.

Ultimately, a great content marketing team is focused on delivering the best content for their customers and readers. If the content is not helping the individual move forward in life… you better move other because someone is about to take your place.

Kyle lacy
ExactTarget, a Salesforce.com company
(blog) www.kylelacy.com
(join) www.smallerindiana.com
(tweet) kyleplacy

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