small business commentary Category

What Makes a Great Salesperson?

Thursday, January 12th, 2012

I met with Troy Burk of Right On Interactive recently, and he asked me a
great question – what makes a great salesperson?

I like meeting with Troy. He asks hard questions, is a good thinker, and
comes from the perspective of literally building Exact Target’s sales team
from the ground up.

I thought long and hard (for about 22-seconds…), and came up with the
following answers:
1.Hard Work – A salesperson can have the cleanest look, best lines, and a
resume that makes him look like a king, but if he is not willing to bust
his hump and make hundreds of calls, he’s worthless.
2.Listening – I have a client who is a horrible listener. He railroads
over what his clients are saying to him, and is a football field away
from catching what his clients “aren’t” saying to him. A great
salesperson is a fantastic listener, and can truly communicate their way
into closing a sale.
3.Connects the Dots – A salesperson who can connect the gaps between
where a clients vision for their company is and the challenges that it
will take them to get their with the salesperson’s product, is worth
their weight in gold. All a client cares about is “how can you get me to
my vision with your product”. Can your salesperson make that connection
for your prospects?

What other traits do you feel the greatest salespeople possess?

Jamar Cobb-Dennard
jamar@jamarspeaks.com

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Social Media Consultants Tend to Reheat Leftovers

Friday, January 6th, 2012

kylepic

Social Media Consultants Tend to Reheat Leftovers

There are a couple of things that I try to keep constant in my life. One of them happens to be reading Seth Godin’s blog every morning. The post for today caught my eye because of the title, The New Lazy Journalism. The post is excellent because Seth brings up an interesting point that we all need to understand as marketers.

From Seth’s post:

We don’t need paid professionals to do retweeting for us. They’re slicing up the attention pie thinner and thinner, giving us retreaded rehashes of warmed over news, all hoping for a bit of attention because the issue is trending. We can leave that to the unpaid, I think.

The hard part of professional journalism going forward is writing about what hasn’t been written about, directing attention where it hasn’t been, and saying something new.

(Back to Kyle) The random mention of paid professionals retweeting was a little off topic… in my opinion. However, it does bring up an interesting point.

In a world where days mean nothing and seconds are everything… how do you create content that is new? How do you create something that will be shared? Not because it is a trending topic but because it is original. And because it helps your bottom line.

There are many social media consultants who talk about retweeting, friending, following, building content calendars, and automating tasks. I’m at fault as much as the next… we create content calendars and systems in order to gain more attention online… and we tend not to focus on the important part of the overall puzzle.

Systems and automation are important but only a small part of the puzzle.

One extremely small part…

The biggest puzzle piece should be – our content. The biggest issue in marketing, content creation, and story telling is the lack of…. actual content. Real content! New content!

Let’s say you are having a dinner with important guests. It is important that you find a professional cook… because frankly… you are terrible at cooking. When interviewing for the meal… are you going to hire a professional cook to reheat the leftovers or create a meal that will dazzle?

The same applies to your marketing.

I’m still an advocate of creating your own content but if you need to hire a professional… talk about real content. What does it mean to them and how does it drive revenue.

kyle lacy
(blog) www.kylelacy.com
(join) www.smallerindiana.com
(tweet) kyleplacy

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Why Smart Employees Underperform

Wednesday, January 4th, 2012

We’ve all been there. After an extensive and thorough search for a key manager, one candidate stands out. This candidate has the right experience, solid qualifications, and a relevant work history, and has given an impressive performance during the interview process. She said the right things, put forward some great ideas and generally presented very well. You commit and make the hire. Three months later, you begin to question your decision. Your new hire’s team appears disgruntled, morale is low, and output and productivity are well behind the figures from the previous quarter. After investigating further and speaking with a few key team members, you realize there is a disconnect—a mismatch. While the hire looked impressive on paper and presented well during one-on-one interviews, your new hire’s style, approach, and behavior on the job are simply inconsistent with the values and expectations of your organization. Your new hire is not a good fit and you need to make a change. We are going to look at seven reasons this could be.

1. Inadequate Capability

Don’t judge a book by its cover, and don’t believe what you read on a resume!

Capability refers to the skills, tools and experience that a person needs in order to successfully perform her job. When any of these factors are missing, there is an increased chance that the employee will underperform.

Diagnostics that help you identify if an underperforming employee has adequate capability:

Skills—Do you know what skills are needed to perform the job and whether the employee possesses those skills? If she doesn’t possess the necessary skills, how will you help her acquire them, and how long do you expect that process to take? Skills training takes time and money, and results are never guaranteed unless there is adequate commitment from both the manager and the employee.

Tools—Even if an individual has the skills and experience to do the job, does he have the tools to deliver peak performance? The tools don’t have to be the most up-to-date, they just need to work well.

Experience—Just because an employee has the skills to do a job doesn’t mean that he has the experience to apply those skills in his specific position. This is especially true for recent graduates, outside hires from different industries and internal hires from different departments.

2. Poor Job Fit

“Fit” reflects the behaviors and interests needed to succeed in a job

Many people fall into the trap of choosing a profession or job that is a bad fit. We are who we are. Our “mental DNA” is influenced both by our genetics and our early life experiences, and it is almost completely formed by the time we are 20 years old. Rather than trying to understand ourselves so that we can choose a calling that builds on our strengths and aligns with our interests, we choose jobs because of peer pressure and societal influences.

Skills can be taught, but behaviors are much more difficult to change

Skills can improve through training and mentoring, but it takes tremendous effort and motivation to change natural behavior. If an individual isn’t motivated to change, then he probably won’t.

It is important to understand a person’s innate behaviors and interests when trying to match him with the right job. Know the job, know what type of person is successful in that job, and then hire others who have the behavioral traits that fit that job. This is easier said than done because it is difficult to gauge behaviors in a job interview, but behavioral assessments can be extremely helpful.

3. Fuzzy Goals and Accountabilities

Clear goals help focus and motivate employees to achieve the desired results

Employees need to be very clear about their responsibilities and about the results you expect them to achieve. Daily work and priorities are easily affected by the crisis of the day, new requests or changes in direction. Setting and tracking SMART goals helps your employees focus on what is most important to your business, and clear accountabilities help ensure that the work gets done with minimal conflict.

Use SMART goals to create clarity and improve the employee’s performance

Specific–Your employee has a much better chance of accomplishing a specific goal than a general goal.

Measurable–Establish concrete criteria for measuring progress toward the attainment of each goal you set.

Aligned–The individual’s goals need to support the organization’s priorities.

Realistic–To be realistic, a goal must represent an objective toward which you are both willing and able to work.

Timed–A goal should be grounded within a time frame; otherwise there is no sense of urgency.
read full article »

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Networking and Sex (It’s Not What You Think)

Wednesday, December 28th, 2011

Hazel Walker, Ivan Misner, Frank De Raffele discuss Networking and Sex (it’s not what you think).

Hazel Walker
Referral Institute, llc
BNI
hazel@bni.com

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