I met with Troy Burk of Right On Interactive recently, and he asked me a
great question – what makes a great salesperson?
I like meeting with Troy. He asks hard questions, is a good thinker, and
comes from the perspective of literally building Exact Target’s sales team
from the ground up.
I thought long and hard (for about 22-seconds…), and came up with the
following answers:
1.Hard Work – A salesperson can have the cleanest look, best lines, and a
resume that makes him look like a king, but if he is not willing to bust
his hump and make hundreds of calls, he’s worthless.
2.Listening – I have a client who is a horrible listener. He railroads
over what his clients are saying to him, and is a football field away
from catching what his clients “aren’t” saying to him. A great
salesperson is a fantastic listener, and can truly communicate their way
into closing a sale.
3.Connects the Dots – A salesperson who can connect the gaps between
where a clients vision for their company is and the challenges that it
will take them to get their with the salesperson’s product, is worth
their weight in gold. All a client cares about is “how can you get me to
my vision with your product”. Can your salesperson make that connection
for your prospects?
What other traits do you feel the greatest salespeople possess?
Jamar Cobb-Dennard
jamar@jamarspeaks.com





On to A New Year
Friday, January 20th, 2012January is one of my favorite months. The feeling of renewal and rebirth that this season brings can be life-changing for so many. For others, especially as we get older, we get stuck back in our grooves.
Why do people as they seem to get older find it tougher to reinvent themselves? To get out-of –the-groove so to speak? Why are the people that are able to reinvent themselves seem to be geniuses that change the world? Ghandi, Nelson Mandela, Muhammad Ali, Madonna, and even Tony Robbins seem to keep themselves relevant through the times when the “norm” is to have “your time, your glory days” and move on.
Steve Jobs had a theory that as people get older, they become more and more engrained in patterns, and these patterns cause them to start to limit their ability to think creatively. The range of their thinking would become smaller and smaller.
These patterns become our groove, they are comfortable and safe, at least we feel their safe. But are they? Is it safe to get grooved in a career, your role in a business, a business model, a certain kind of product or even an economy?
I love working in technology because the very nature of it forces you to turnover old grooves and think in different paradigms almost every day. You can’t get in a groove in this industry. If you do, the world just passes you by…which is pretty much the way it works anyway, right?
What I mean is, are you stuck in an old job groove? an old economy groove? an old business groove? an old relationship groove? or a even an attitude groove?
A new year is not just a new way to date your checks (if you are still stuck in the groove of writing checks, that is). It is the chance to commit to throw yourself into something new. You are not a train, you are built to create, to solve problems, to produce.
You are designed for greatness by your creator. If you are not making the impact of Mother Teresa or M and M, it’s because you are playing a smaller-than image of which you were created. A groove to deep could be your grave or worse yet, the death of your dreams.
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Tags: Business goals, indianapolis small business, New Year's Resolutions
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