It continues to baffle me when I ask people what business they are in. They either give me a long, drawn out, confusing answer or look at me as if I’m from the planet Mars. Their inability to clearly articulate what they do is a whole other article, but here’s where I’m going to start this month’s marketing spotlight: people continue to forget, ignore, or fail to grasp that they are in the sales business.
It’s almost epidemic, and still shocking to me, that most people still have major hang-ups when I tell them that they are first and foremost in the sales profession. Yes, it’s a profession, because when done masterfully and with strong intent it adds value to other people’s lives, and does not take away from them.
The industry has been knocked for years in films, across college campuses and obviously within the media who continue to focus in on the few bad apples in business who’ve unfortunately abused others, while giving honest success stories little, if any coverage. It’s time for the tide to turn because a strong economy is in everyone’s best interest!
I don’t care if you have the best product, service, widget, idea, or message, it boils down to a couple of key points: if you can’t first and foremost get ‘Mind Capture’ or attention and then sell people on why they should consider buying from you, you are in for serious trouble.
All the best marketing strategies that deliver qualified leads and referrals to your door or inbox is for naught if the hand off is bungled and the opportunity to serve is blown due to little if any sales skills, training or strategy.
Here are three quick, yet important, reminders as to why great sales skills are of key importance:
#1. Competition is intense and it’s now global – think Google search
#2. You must be able to communicate and sell your message, ideas, and vision in a world where most people are skeptical and believe little, if anything, the first time they hear it
#3. Most people ‘wing it’ when it comes to selling and it costs them and their business a fortune
Tony Rubleski
Mind Capture
616-638-39121
www.mindcapturegroup.com





