For those not familiar with Social Media marketing, it may seem like it’s
from an alien world. Even those familiar with Facebook, Twitter, LinkedIn, and YouTube may see little connection with previous marketing tactics.

Come listen to John Gifford of indysmallbiz.com and Scott Manning of Manning Methods, LLC present a Tele-Seminar discussing Direct Mail and Social Media’s similarities and differences.

Similarities:

1) They both facilitate target marketing.
2) They make their impact through getting attention and standing out from the crowd.
3) To be effective, each needs to be conducted systematically.
4) Their effectiveness needs to be measured by ROI, whether it’s dollars per lead or time invested per lead
5) Each allows a small business to compete favorably with the larger players — no barrier of entry

Differences:

1. Social Media platforms each has its distinctive etiquette — defy them and be shunned; direct mail needs only to meet the criteria of the post office
2. Direct Mail can be thought of as “hunting down the customer,” while with Social Media the marketer “puts out bait” and essentially gets the customer to follow him home

Click on the smallbusinessmaestro or Scott Manning to download the audio.

Small Business Tip #4

I forgot to send one email to the members of my local Indianapolis Chapter of Glazer-Kennedy Insider’s Circle. I lead a Chapter meeting each month, I oversee numerous Mastermind Groups and specialty groups. I have a lot of contact with the members and stay connected with them.

So, what’s this one little email matter anyhow? If
you knew how frustrated I was with myself this morning for forgetting about it
– and asked yourself why – you’d be underestimating its importance.

But just about everybody underestimates the importance of – everything.

Life?
Certainly, business.

As Dan Kennedy says about the book “Don’t Sweat the Small Stuff”, everybody wishes it were
true.

It’s a good excuse maker…

Today, I’m going to give you insight into why this little email matters so
much.

3 big reasons.

What is the quickest way to add profit to your business? See Chapters 1, 2, and 3 of free e-book. Click HERE to access.

1 – success is more about ‘just showing up’ than just about anybody would admit
2 – it’s differentiation, because so few, if any, will do it, week-after-week,
and follow through with it
3 – I’m human, and really am thinking about the members every week, continuing the
dialogue, whether they like it or not… eventually it’ll lead to something, for
someone, at sometime

Let me say it a bit differently –

I think it was PT Barnum who was ask if his advertising was paying off and he
said something like this, “yes, about half of it, but he just wasn’t sure which half.”

The point –

You don’t know when You showing up will matter and to whom.
You just know that it will.

People aren’t ready for you at the same time; that’s why consistency is so
important. You know this.

If there were one thing that would make a significant difference in your
business, for the long haul, it’s paying more attention to your customers and
prospects and communicating with them when you’re not just asking for money.

At the end of the day, it’s about relationships.

I always say, people buy from people, not websites, not brick n mortar stores,
nor companies, etc.

So, come hell or high water, this one little email is critical, because it
might be this week, that one person gets an idea, or decides to open and read,
down on their luck, and they remember I’m here for them. Or they might have
just experienced that turning point, ready to step up.

And what if I would have let them down by not showing up… when they needed it
the most. Can’t take that chance.

Besides, I know how much any one prospect/customer has the potential to be
worth to me. Just one – worth writing an email a week for the rest of my life,
believe me.

For yours, mine, and their benefit – I’ve got to keep typing…

And if you’re not – I question your serious commitment to your customers and
prospects who support you.

Write on – communicate more – show up!

Scott Manning, President – Manning Methods, LLC
sj@manningmethods.com

One of the most deadly traits that continues to sabotage your success is perfectionism.

What do I mean by that?

Well, this past Friday at our Chapter Event, we had a long time member of our group, very wonderful and fun person, although, very strange, because his name is Joe – Strange. He owns and operates the Mystery Café (learn about it at http://www.themysterycafeindy.com). …He stood up and rattled off three things he’s now doing to grow his business.
What do Social Media and Direct Mail have in common? Click here to sign up for our free Tele-Seminar and find out.

And, to be honest, he said it with great pride, and more enthusiasm than I’ve seen him talk amongst the group in a while. For good reason – because “take-action successes and executions” are worth feeling good about.

Because he broke through this superstition of Perfectionism.

Now, whether you like it or not, believe in it or not, the Dictionary says the word superstition equals “irrational belief”.

And that’s exactly why I call Perfectionism this.

The real evil power behind this word and feeling is F E A R!

So, that’s why I say, it’ll kill Your goals, dreams, success, and money flow faster than anything else.

Just think about it for a moment – if you’d like, make a list of everything You continue to put off, things you think about, then discount with a ‘real’ reason.

Are there actions or ideas you hesitate on?
Ventures or relationships you avoid?
Opportunities you waste or ignore?
Money you leave on the table?

You can say, all you want, that your inaction is because you “want it all to be perfect” but you’d be wrong – believe me – I, we, are all alike, that’s why weEntrepreneurs have got to stick together, at least if we want to reach our ultimate potential, it’s impossible if left to our own demise.

It’s all about Fear.

There are obvious ways to break through it.

The way Mr. Strange has done it – a couple ways that I’ll speak on his behalf are

1. being around other entrepreneurs, month in and month out
2. expecting more from himself and his business
3. reading marketing and sales books and material
4. constantly thinking about the possibilities and opportunities
5. just doing it and letting the results be the judge
6. playing the game ONLY to win

Now, You’re wondering what exactly he has done.

For starters,
- he’s begun sending regular emails to his Customer Database.
- He now captures the names of his guests for future follow-up
- He’s sent paper and ink letters with promotions to his best customers

Now, whether or not that impresses You, doesn’t matter, what does, is that you ask yourself the question, HOW OFTEN ARE YOU DOING EACH OF THESE?

And, then, of course, remember back, before You were, if you are, and how big a break through it was for you!

Fear of results or lack their of.
Fear of opinion of other people.
Fear of failure.
Fear of feeling bad.
Fear of loss of money.

All of these and more play into our belief system.

Here’s what we should be afraid of:
FEAR of losing Opportunity
FEAR of losing Time
FEAR of losing the Money You should be Getting
FEAR of moving Slow

And get focused around these Fears that will drive you through Perfectionism and straight to the realization of your goals.

It’s a constant battle we all fight; do what Joe did and fight through it.

Scott Manning
President, Manning Methods
sj@manningmethods.com

What is the quickest way to add profit to your business? See Chapters 1, 2, and 3 of free e-book. Click here to access.

I want to review and give you 4 very specific reasons WHY this type of Marketing is guaranteed to get you more customers, get you more money from those customers, get you more referrals, and let you have a wonderfully fun time while doing it.

Outrageous Advertising and Marketing works because;

1. Outrageous gets attention, attention attracts money.

It Gets Noticed! In direct mail, we say “open and read”, same goes for email. Bottom line is this, no marketing matters if it doesn’t get NOTICED.

That’s of critical importance and the first thing that matters in any marketing.

What do Social Media and Direct Mail have in common? Click here to sign up for our free Tele-Seminar and find out.

2. Outrageous gets involvement, involvement equals money.

Once something is noticed, the next most important thing is getting the reader, viewer, listener, customer involved in what they are doing, thinking, feeling.

Outrageous is the equivalent of appealing to the 5 senses, in a way. Involvement breads commitment, which leads to a buying decision.

3. Outrageous gets shared, sharing brings money.

If you are looking for a ways to generate referrals, leads, more loyalty, etc. You need not look any farther than this right here. When you are Outrageous, otherwise entertaining, You give people something to talk about, something to share, something to pass on.

The biggest reason why people suffer from lack of quality referrals is because they give their customers no reasons to do so. Outrageous changes all of that.

4. Outrageous is an experience…Outrageous is fun…fun makes money.

People, yes we all sell to people, find life boring, monotonous, and well, unexciting and uneventful. When you show up with something that breaks all that down and changes the mood, it naturally puts people in the mood to buy.

Plus, they like you more, they see your “human side” not “selling side” and that goes along way. When people have fun, they enjoy the experience, they want to buy from you.

What is Outrageous?

Outrageous is different, standoutish, something that meets all 4 of the Reason why it works. And the great part about this, is when you embrace this type of Marketing and Money Making style in your business YOU have fun too.

In reality, and I’ve said it before in many place, but, if you don’t find “the marketing of your business” the most fun thing you do, hands down, and find yourself always wanting to do more of it…you just aren’t doing something right.

Scott Manning