Jay A. Moore

On-line marketing has evolved into a huge industry. With all the hype today about search engine optimization and social media, it’s easy for small business owners to overlook good old pay-per-click advertising. All of your on-line marketing efforts need to work together to bring you those new customers and while it’s great that you’ve got a few hundred followers on Twitter and your website ranks on the top page of results for five or six of your major keywords, what about the twenty other keywords that are relevant to your business or targeted local search results for specific cities that you service?

Many companies that specialize in SEO and social media marketing generally try to downplay pay-per-click marketing and claim that it is an outdated method of getting traffic to your website. However, when handled correctly, PPC is still a critical part of any on-line marketing strategy.
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