Expert Columns Category

Cash Flow Forecasting:The Ultimate Reality Check

Wednesday, March 10th, 2010

T-Ray-Head-Original-shot-Feb-2008-200x300In past issues of The Exit Planning Review™, we have looked at why cash flow is so important to third party buyers, and by extension, to sellers of closely-held companies. In short, a seller must demonstrate an increasing stream of cash flow from the business. Without a healthy cash flow, a buyer may pass over the opportunity to buy your business in favor of purchasing a “good” company with less risk.

In this issue, we will examine why cash flow is also crucial to those owners who wish to transfer their companies to insiders (employees, co-owners or children) and how to allocate cash flow.
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Bundle or Package your Products or Services

Monday, February 15th, 2010

scottmanningEvery great profit maximizing company has become masterful at getting its clients EVERYTHING they can possibly need or want in relation to their products or services. These companies do not leave money on the table or things to be desired from their clients.

The concept of the “add-on” is one that is elementary to sales people, a foundational method for increasing sales. This is the most basic level and probably one most companies teach and use within their sale process…the ultimate question; is it maximized and does it really generate additional profits?
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Strategically Defending Your Business

Sunday, February 14th, 2010

matt_hall-204x240Less than 5% of the population owns a business. So, as a small business owner, you have risen above the ranks of the masses… you’ve worked hard and sacrificed too. You’re already a winner, and that is something worth celebrating. The consequences of winning or losing in business either sweeten or poison everything you do and have in life.

You must be vigilant and aggressive about defending your business. As the leader and captain of your business, you must have the foresight to develop a protection strategy preemptively… before you need it and before it’s too late.
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PPC (Pay-Per-Click) , Part of a Comprehensive On-line Marketing Strategy

Monday, February 8th, 2010

Jay A. Moore

Jay A. Moore

On-line marketing has evolved into a huge industry. With all the hype today about search engine optimization and social media, it’s easy for small business owners to overlook good old pay-per-click advertising. All of your on-line marketing efforts need to work together to bring you those new customers and while it’s great that you’ve got a few hundred followers on Twitter and your website ranks on the top page of results for five or six of your major keywords, what about the twenty other keywords that are relevant to your business or targeted local search results for specific cities that you service?

Many companies that specialize in SEO and social media marketing generally try to downplay pay-per-click marketing and claim that it is an outdated method of getting traffic to your website. However, when handled correctly, PPC is still a critical part of any on-line marketing strategy.
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