Business Profiles Category

Entrepreneurs, Tell Your Own Story #1: Serina Kelly

Friday, February 12th, 2010

SerinaKellyIn order to better understand why people start their own businesses and develop the entrepreneurial mind set, Indy Smallbiz will inquire of small business owners about their motivations and goals for their company, as under the gentle prodding of a few questions, they will tell their own story. First in this series will be Serina Kelly of Relevate, www.getrelevate.com.

Why did you become a small business owner?
I was an outside sales representative for an Indianapolis chemical company and joined Rainmakers to start networking. I realized I did not care for the outside sales job, but loved Rainmakers and all the entrepreneurs I met. They were so full of energy and ideas, and I knew they would support me in my venture to own my own business.

What did you do before?
Before the outside sales position, I had spent the last twelve years as a social worker and advocate in the world of public health.
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U3: State of the Network on its First Anniversary

Thursday, February 11th, 2010


U3’s founder Susan Robertson and Chief Financial Officer Chris Naviaux were kind enough to respond to some questions about their networking group, Unique 3 (on the web at www.unique3.com) as it moves into its second year of operation. Susan also serves as the head of Strategic Solutions, LLC, a clerical and IT staffing company. Chris is currently also heading his own company, Naviaux Brothers Construction.

Questions for Susan Robertson:

1, How is U3 differentiated from other local networking groups?
Unique3 offers Conference rooms in Indianapolis, Fishers & Noblesville. We are the most cost effective networking group only $99 for annual membership. We are a faith based group with a salvation message in our logo.
2. What are the benefits that members of U3 receive?
Our website allows members that are product based to upload their products directly to the website for sale. In addition they can upload their YouTube Video and banners.
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Small Business Strategy 3 -Ted Turner: Love Him or Hate Him, You’ve Got to Admire His Synergy (Part 3)

Monday, January 25th, 2010

This is one of 186 strategies and applications that will appear in Putting Your Small Business on Steroids — 186 Strategies to Increase Your ROI, by John Gifford and Matt Hall.

Having recounted Turner Broadcasting’s history chronologically (see Part 1 and 2 of Ted Turner: Love Him or Hate Him), it is now time to analyze it, identify its components, and see how they were arranged to make the whole greater (sometimes Much Greater) than the sum of its parts.

To the casual observer (or even to many of the media establishment), Turner Broadcasting’s holdings did not look like much, especially early on. People thought that Turner was crazy or a poor judge of business value when he purchased his various properties.

Taken individually, his assets, inherited and purchased, initially ranged from promising to high-loss properties. However, when the components were combined, leveraged through Turner’s creative revenue streams, and harnessed to microwave and satellite cable distribution, they provided a potent source of income.

Below are listed (not unlike a scout for the Atlanta Braves might list and evaluate rookie prospects) the roster of the “businesses within Turner’s business,” with a succinct evaluation of their value when Turner acquired them. read full article »

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Small Business Strategy 2: Walt Disney Attracts Talent

Thursday, January 7th, 2010

matt_hall-204x240This is one of 186 strategies and applications that will appear in Putting Your Small Business on Steroids — 186 Strategies to Increase Your ROI, by John Gifford and Matt Hall.

These days you’d be hard pressed to find a man, woman or child who hasn’t heard of Walt Disney. For many, Walt Disney, the man, is an American hero and an icon of our times. His name is synonymous with wholesome family entertainment and good old-fashioned American values.

Today the Walt Disney Company is a commercial juggernaut which employs over 100,000 people and generates annual revenues of approximately 35 billion. But its beginnings were much more humble. Starting with only $3,200 borrowed from an uncle and his parents, who mortgaged their house for the money, Walt Disney had a unique idea for a cartoon and ended up with a dramatically successful film studio. Always the visionary, from his studio successes he branched out to theme parks and resorts, hospitality, cruise lines, merchandise, licensing and media networks.

All of Walt Disney’s works, from his movies to his theme parks, seem to be infused with an almost magical quality. The real magic, however, was Walt’s ability to attract so many talented individuals and then persuade and motivate them to consistently produce at the peak of their ability.
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