LinkedIn means business – literally, it is a professional networking site that recently hit 200 million people as registered users in over 200 countries and territories. One of the purposes of LinkedIn is to allow users to maintain a list of contact details of people with whom they have some level of relationship, but if all you are doing is accepting or requesting a connection, you are truly missing the boat when it comes to the power of LinkedIn.
In this two-part blog series, I will cover ten tips you can use as part of your LinkedIn strategy to help establish yourself as an expert and ultimately grow your business. Let’s start with these five:
1.Fill out your profile completely and keep it updated – you want those reviewing your profile to feel you are an active member on LinkedIn, and a completed and up-to-date profile will help earn that trust
2.Answer questions posted in your groups – show your expertise by giving advice and opinions, but beware, do not self-promote!
3.Ask questions in your groups – this will show others you are interested in what they think, and it gives you a good feel for what clients and prospects want and think – almost like an informal focus group
4.Share useful articles and resources that will be of interest to your clients and prospects – they can be your own articles or other experts in your field
5.Join industry-related groups and associations to increase online visibility – there are 200 million people on LinkedIn, so joining certain groups and associations can help you stand apart from the masses