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10 Marketing Tips for Growing Your Business with LinkedIn – Part One

Saturday, March 16th, 2013

SerinaKelly

LinkedIn means business – literally, it is a professional networking site that recently hit 200 million people as registered users in over 200 countries and territories. One of the purposes of LinkedIn is to allow users to maintain a list of contact details of people with whom they have some level of relationship, but if all you are doing is accepting or requesting a connection, you are truly missing the boat when it comes to the power of LinkedIn.

In this two-part blog series, I will cover ten tips you can use as part of your LinkedIn strategy to help establish yourself as an expert and ultimately grow your business. Let’s start with these five:
1.Fill out your profile completely and keep it updated – you want those reviewing your profile to feel you are an active member on LinkedIn, and a completed and up-to-date profile will help earn that trust
2.Answer questions posted in your groups – show your expertise by giving advice and opinions, but beware, do not self-promote!
3.Ask questions in your groups – this will show others you are interested in what they think, and it gives you a good feel for what clients and prospects want and think – almost like an informal focus group
4.Share useful articles and resources that will be of interest to your clients and prospects – they can be your own articles or other experts in your field
5.Join industry-related groups and associations to increase online visibility – there are 200 million people on LinkedIn, so joining certain groups and associations can help you stand apart from the masses

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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29 Ways to Integrate and Reuse Your Marketing Content

Thursday, December 6th, 2012

Reuse your content to save!

Sometimes, coming up with new content for your website, blog post or other marketing can be downright exhausting. As an outsourced marketing copywriter for my Indianapolis clients, I’m always trying to find ways to re-purpose existing content and marketing tactics in order to save my clients time and resources. So I put together 29 ways that you might reuse your existing marketing materials:

1.Turn an effective print ad campaign into a landing page or email blast.
2.Shorten your whitepaper into a blog post.
3.Turn a page of web content into a sales letter or brochure.
4.Use your blog posts for email marketing content.
5.Re-write customer testimonials into a longer case study or add them to your website.
6.Use social media to share your (old or new) blog posts and drive people to your website.
7.Recruit subscribers to your eNewsletter through your social media pages.
8.Recruit social media followers through your in-store display, sales letter or email.
9.Post your press release on your website or blog.
10.Send your blog post, whitepaper or case study to a publication for earned media coverage (PR).
11.Print out relevant blog posts or media coverage and send them to a prospect with a sales letter.
12.Gather your press releases, press coverage and blog posts into a media kit to post on your website or to send to reporters and editors. Use at trade shows as handouts for prospects and media.
13.Have your customer read their case study or testimonial in a video format to post on YouTube and your website.
14.Perform a customer survey and send any relevant results to your industry trade journal or to the local media.
15.Send a blog post or educational article to a local or trade media editor for inclusion as a column.
16.Print out a copy of your latest print ad campaign and use it as a flyer or handout at a trade show, golf outing or other event sponsorship.
17.Send flyers or offer letters with your billing statements to customers to remind them of additional products or services.
18.Re-run your radio advertising or customer testimonials as your on-hold message on your company’s office telephone line.
19.Post your television advertising on a company YouTube account and on your website.
20.Use social media to promote an upcoming trade show, open house, sponsorship or other event.
21.Package leftover promotional products and materials from trade shows or events and include them in prospect mailings or gift packages for clients and vendors.
22.Create a blog post about your company’s events over the past year, and document with photos and videos.
23.Write a blog post about your company’s most popular blogs or social media posts of the year.
24.License your blog content for others to use and promote on their websites or blogs (with permission and a link back to your site, of course).
25.Post a sales presentation PowerPoint slide on SlideShare and include on your social media pages.
26.Share a relevant blog post to a local or industry LinkedIn Group page.
27.Create a whitepaper or eBook out of blog content, surveys or old eNewsletter content. Offer it for downloading on your website in exchange for signing up for your newsletter or requesting information.
28.Convert a blog post into an audio or video file for your website.
29.Tape-record your speaking engagements and offer them (for sale or download) via your website.

These are just a few ideas for re-purposing content — off the top of my head. How many more could you add to this list?

Susan Young, President
AimFire Marketing
(317) 858-7669 office/fax
(317) 414-3623 cell
syoung@aimfiremarketing.com

http://www.aimfiremarketing.com

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Just 20 Seconds of Insane Courage – What Could You Accomplish?

Friday, June 15th, 2012

SerinaKelly

A couple weeks ago, we were having family movie night and rented We Bought a Zoo, a funny and poignant movie based on a true story. Many things made that movie great, but there was one line – “sometimes all you need is 20 seconds of insane courage, just literally 20 seconds of embarrassing bravery, and I promise you something great will come of it.”

As I reflected on this statement, I thought about my son getting the courage to ask the girl he liked to be his girlfriend and quit waiting for the perfect time – and yes, we forced him to ask her that following Monday after watching the movie. I also thought about my daughter, and how this little spitfire will make a definite impact on this world, but even she has moments of fright where she won’t let herself shine – so we will be working on that through theater because she is our super star.

And of course, I thought about myself – and how it was those 20 seconds every now and then that I have that unbelievable courage to do something extremely brave. I definitely have those moments, and when I reflect on those, many of them were life-changing for me.

According to my math (which let me tell you I’m no mathematician), there are 4320 20 second periods in one 24 hour period – and if we just took one of them every single day, that would be 364 times of doing something insane courageous. Wow, just think about it! What could we accomplish?

So, as I look forward to the second part of 2012, I will keep that line in mind and make some amazing strides in my life, both personally and professionally.

What about you? What is on your plate that will take some insane courage? And as the movie says, if we would just do it, something great will come of it.

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Do You REALLY Want An App For That?

Thursday, June 14th, 2012

The world is not how we once knew it. Technology has made such an astounding change to our every-day lives. There are apps for everything – from finding where you are, where you’re going, what to eat, when to exercise, to record a TV program, to check to make sure your garage door is down to even doing a home inventory on your smart phone. I’ve been reviewing all the apps related to the home inventory industry, and there are so many it makes my head spin!

Should you use one of these apps? There is no definite answer. No more than when someone asks if they should hire our home and business inventory service to do it for them. The big questions are:
If you had an app to do it yourself, would you? (free software has been available for years…have you done yours yet?)
Would you keep it current if you did create your own?
What happens if you lose your phone?
What if the company who puts the app out decides to stop supporting it?
What happens if the app is no longer available?
Who owns your information?
If you change phones, would the app transfer to your phone, or would you have to recreate your entire inventory?

If you’re the type of do-it-yourselfer, it’s worth checking into the apps. But do your due diligence and make sure your information is safe and only accessible to you. And also do an inventory of yourself. Would you really do it, and do it thoroughly enough to be of benefit when you need to file a claim? Really?

Cindy Hartman
Hartman Inventory, LLC
317-501-6818
cindy@hartmaninventory.com

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