Articles Category

Cash Flow Forecasting:The Ultimate Reality Check

Wednesday, March 10th, 2010

T-Ray-Head-Original-shot-Feb-2008-200x300In past issues of The Exit Planning Review™, we have looked at why cash flow is so important to third party buyers, and by extension, to sellers of closely-held companies. In short, a seller must demonstrate an increasing stream of cash flow from the business. Without a healthy cash flow, a buyer may pass over the opportunity to buy your business in favor of purchasing a “good” company with less risk.

In this issue, we will examine why cash flow is also crucial to those owners who wish to transfer their companies to insiders (employees, co-owners or children) and how to allocate cash flow.
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129 Different Marketing Methods for Small Business

Friday, February 26th, 2010

Please comment to add those methods that are missing

Advertising specialties
Affiliate programs
Associations newsletter
Associations speaking engagements
Banner ads on websites
Blogs
Book
Book review
Broadcast advertising (Radio,TV)
Brochure
Building relationships
Bumper stickers
Business cards
Cable TV
Card packs
Catalog
CD/DVD hand-outs of presentations
Celebrities
Chambers of Commerce
Chapter meetings
Church newsletters
Classified ads: newspaper, magazines
Collaborate with art galleries
Collaborate with charitable organizations
Collaborate: email list mailing
Comment in forum
Community newsletters
Company Website
Contests
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Searching for “ipad,” Split-out by Geographical Regions

Thursday, February 18th, 2010

Small Business Trend Information #4

“Google Insights,” http://www.google.com/insights/search, allows you to compare search volume patterns across specific regions, categories, and time frames.

1. Searching “ipad” across U.S. Metro regions and also Indiana, reveals which cities are early adopters of technology and can give you insight into where you should direct your marketing. If you want to focus on the technophiles, market to cities and metros at the top of the list. If you have a strategy of bringing user-friendliness to the technologically challenged, focus on those on the bottom. By the way, West Lafayette has the most prolific “ipad” searchers in Indiana (see below).
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Six Quick Ways to ‘Capture’ More Customers

Thursday, February 18th, 2010

Here’s a quick checklist
of six smart ways to engage and ‘capture’ more
customers:

#1. Stay in better touch with them.
Once a month at a minimum your customers and key prospects should be hearing from you in some capacity. In the age of Facebook, LinkedIn, blogs, and Twitter, weekly communication is recommended and easier than ever to pull off. Put up a barbed wire fence around your customers and stay on their radar. The lifetime value of a good customer warrants frequent contact and a relationship mentality.
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