Surgeons mentally prepare for surgery. Athletes mentally prepare for the big game.
You, too, need to get psyched about your next opportunity – your biggest sales call or
presentation yet.
Developing great communication skills will set you apart from the rest of the pack.
Think about what skills you need:
• Masterful Listening Techniques – do you really know what your
customer needs and why? What is his pain? Can you hear it in what
he says and in how he says it?
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In past issues of The Exit Planning Review™, we have looked at why cash flow is so important to third party buyers, and by extension, to sellers of closely-held companies. In short, a seller must demonstrate an increasing stream of cash flow from the business. Without a healthy cash flow, a buyer may pass over the opportunity to buy your business in favor of purchasing a “good” company with less risk.
In this issue, we will examine why cash flow is also crucial to those owners who wish to transfer their companies to insiders (employees, co-owners or children) and how to allocate cash flow.
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Please comment to add those methods that are missing
Advertising specialties
Affiliate programs
Associations newsletter
Associations speaking engagements
Banner ads on websites
Blogs
Book
Book review
Broadcast advertising (Radio,TV)
Brochure
Building relationships
Bumper stickers
Business cards
Cable TV
Card packs
Catalog
CD/DVD hand-outs of presentations
Celebrities
Chambers of Commerce
Chapter meetings
Church newsletters
Classified ads: newspaper, magazines
Collaborate with art galleries
Collaborate with charitable organizations
Collaborate: email list mailing
Comment in forum
Community newsletters
Company Website
Contests
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Small Business Trend Information #4
“Google Insights,” http://www.google.com/insights/search, allows you to compare search volume patterns across specific regions, categories, and time frames.
1. Searching “ipad” across U.S. Metro regions and also Indiana, reveals which cities are early adopters of technology and can give you insight into where you should direct your marketing. If you want to focus on the technophiles, market to cities and metros at the top of the list. If you have a strategy of bringing user-friendliness to the technologically challenged, focus on those on the bottom. By the way, West Lafayette has the most prolific “ipad” searchers in Indiana (see below).
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