Articles Category

29 Ways to Integrate and Reuse Your Marketing Content

Thursday, December 6th, 2012

Reuse your content to save!

Sometimes, coming up with new content for your website, blog post or other marketing can be downright exhausting. As an outsourced marketing copywriter for my Indianapolis clients, I’m always trying to find ways to re-purpose existing content and marketing tactics in order to save my clients time and resources. So I put together 29 ways that you might reuse your existing marketing materials:

1.Turn an effective print ad campaign into a landing page or email blast.
2.Shorten your whitepaper into a blog post.
3.Turn a page of web content into a sales letter or brochure.
4.Use your blog posts for email marketing content.
5.Re-write customer testimonials into a longer case study or add them to your website.
6.Use social media to share your (old or new) blog posts and drive people to your website.
7.Recruit subscribers to your eNewsletter through your social media pages.
8.Recruit social media followers through your in-store display, sales letter or email.
9.Post your press release on your website or blog.
10.Send your blog post, whitepaper or case study to a publication for earned media coverage (PR).
11.Print out relevant blog posts or media coverage and send them to a prospect with a sales letter.
12.Gather your press releases, press coverage and blog posts into a media kit to post on your website or to send to reporters and editors. Use at trade shows as handouts for prospects and media.
13.Have your customer read their case study or testimonial in a video format to post on YouTube and your website.
14.Perform a customer survey and send any relevant results to your industry trade journal or to the local media.
15.Send a blog post or educational article to a local or trade media editor for inclusion as a column.
16.Print out a copy of your latest print ad campaign and use it as a flyer or handout at a trade show, golf outing or other event sponsorship.
17.Send flyers or offer letters with your billing statements to customers to remind them of additional products or services.
18.Re-run your radio advertising or customer testimonials as your on-hold message on your company’s office telephone line.
19.Post your television advertising on a company YouTube account and on your website.
20.Use social media to promote an upcoming trade show, open house, sponsorship or other event.
21.Package leftover promotional products and materials from trade shows or events and include them in prospect mailings or gift packages for clients and vendors.
22.Create a blog post about your company’s events over the past year, and document with photos and videos.
23.Write a blog post about your company’s most popular blogs or social media posts of the year.
24.License your blog content for others to use and promote on their websites or blogs (with permission and a link back to your site, of course).
25.Post a sales presentation PowerPoint slide on SlideShare and include on your social media pages.
26.Share a relevant blog post to a local or industry LinkedIn Group page.
27.Create a whitepaper or eBook out of blog content, surveys or old eNewsletter content. Offer it for downloading on your website in exchange for signing up for your newsletter or requesting information.
28.Convert a blog post into an audio or video file for your website.
29.Tape-record your speaking engagements and offer them (for sale or download) via your website.

These are just a few ideas for re-purposing content — off the top of my head. How many more could you add to this list?

Susan Young, President
AimFire Marketing
(317) 858-7669 office/fax
(317) 414-3623 cell
syoung@aimfiremarketing.com
http://www.aimfiremarketing.com

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Why Owners Choose Not To Sell

Tuesday, June 5th, 2012

Presented by T. Ray Phillips

Some owners make a choice not to sell their companies for very legitimate reasons. Among them are:

1. They still have enough fire in the belly to fuel their investment of time and energy in the business.
2. They are grooming interested family members or employees to one day assume the reins.

Some owners, however, have businesses that are prepared for sale, but hesitate. Why? These owners typically don’t sell when they should because: 1) they procrastinate; 2) they fear the unknown; or 3) they fear losing the known.

Procrastination

Procrastination on the part of an owner is not uncommon and has many causes.

* First, some owners just don’t know where or how to start planning an exit. If you are one of those owners, then reading the remainder of this article is a good start. The next step is to contact our offices to begin the process of creating an Exit Plan that allows you to cash out of your business and leave in style when you are ready to do so.
* Second, some owners think that they can always sell later. These owners overlook the demographic evidence indicating that when most Boomers reach retirement age, the glut of companies in the marketplace may drive prices down. Other owners in this group understand that the level of activity in the Mergers & Acquisition market can have a huge affect on the sale price of a company and their strategy is to wait until the market recovers.
* In the third group of procrastinating owners are those who believe that because they have “good” businesses, their exits require no significant planning. When they think about selling, they assume that there isn’t much for them to do because when the time is right, the right buyers will appear and pay them great prices for their companies.

It does happen, albeit quite rarely, that the right buyer appears and pays a great price for a great company. However, it makes more sense to prepare for the biggest financial transaction of your life than to entrust the success of your business exit to Lady Luck.

Fear of the Unknown

Owners who suffer from the fear of the unknown usually hold one (or more) of the following opinions:
read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Convenience versus Conviction

Tuesday, May 29th, 2012

ScottManning

I was on the phone with a good personal friend of mine and he said, “I got a lot of things accomplished this week… made a lot of decisions on several things.”
And then as our conversation progressed, we came back to this and he said, “yeah, I think a lot of times people just need to make more decisions.” And of course since I write about this every concept in some way or another every week I agreed with him and I threw in my opinion (which I always do) and said, “for sure, isn’t that the truth, people don’t get anything done because they are just too busy thinking and usually scared or timid about deciding!”

Look, I don’t want to rehash old stuff, but then, is there ever really anything old.

No. I write for me every time I write for you, it’s a reminder of what I should be doing, thinking, acting on, believing in, every single day and if time allowed I could reread my stuff and other peoples just to make sure I’m on track and keeping myself in check and empowered to proceed, aggressively, determinedly, with conviction and excitement.

My brother and I have gotten in the habit and really trained ourselves to make decisions every time we talk or see each other, sure there is some dialogue and often deliberation about matters, but nothing ever ends without some decision on and about something.

After all, it’s decision that comes before anything else.

Through my study in the martial arts I have long believed that all things of magnitude and significance in your life are first created in your minds eye, lived out “up there”, then realized in reality, “down here”.
There are two questions that are fitting for you, now, in this moment and in every other, that you can never go wrong answering and then acting on – and they are, I believe two of the secrets to living a truly happy and fulfilling life… one where you “feel” satisfied and “live” without regrets.

The questions my friend are:
What decision should you be making right now that indecision, limbo, stalemate, stalling, delaying, ignoring, pretending, etc is holding you back from living, doing, proceeding with the things you deeply want to enjoy, achieve, do, accomplish, etc?
This is a powerful question and its answer will have equally powerful impact on your life.

What you, I, anyone can never realize fully is the impact “NOT” making this decision is having on you and OTHERS in all aspects of your life. Nothing, in this life, is separable from anything else.
Yep, it’s all connected any-thing touching you is affected by every-thing touching you.

Liberate yourself with this question and liberate your life.

Next question
read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Understanding the High C Personality

Tuesday, April 3rd, 2012

The personality assessment and profiling system I use for understanding employees and building a better relationship with your management team and key employees is the DiSC. In it there are four pure personality types: D which is Dominate or high drive, I which is Influential or highly social and great communicators, S which is Steady or very patient and thoughtful and C which is Compliant whose goal is to get it right. The D and C personality type are very TASK orientated and the I and S are very RELATIONSHIP orientated.

Understanding the High C Personality

The best descriptors of a high C personality are: compliant, analytical, methodical, courteous, complete accuracy, restrained, diplomatic, mature, precise, accurate, perfectionist, conscientious, evasive, fact-finders, high standards, patient, systematic, conventional, and sensitive.

Famous people with High C personalities are: Colombo, Kevin Costner, Bill Gates, Allen Greenspan, Diane Sawyer, Henry Kissinger, Albert Einstein and Ernie Els (professional golfer from South America).

The High C personality types go by the book, follow the rules, use the right tools, have written procedures, always follow standards, make lists, plan and organize to perfection, let no small detail go unseen, provide consistent clear and objective thinking, and give the team top-notch results without thinking. These are the analytical problem solvers of the world, whose attention to detail and task-oriented approach will keep things running smoothly and accurately.

General Characteristics – High C’s are compulsively meticulous (picky). They are diligent in making sure they have no loose ends. They are always on time and intensely organized in all aspects. They keep their desks extremely clean, they think through everything from top to bottom and they are good methodical problem solvers

Communicating with a High C – They don’t like sweeping generalizations and don’t make statements without knowing they are accurate. Their strength is analyzing and they will analyze what you say and if they find that stretch the truth (or worse), they will loose all respect for you. They don’t like social talk, don’t like to be touched and want just the facts and lots of them. Make sure you provide directions that are clear and concise. They will tend to take detailed notes to ensure they know exactly what the task is. They like to be evaluated based on achievement. They don’t like fast talkers and want details on paper, documented.

Positive Characteristics of High C – They are self-reliant and are mainly focused on the task, meeting the goal is important to them. They set high standards for themselves and want to be a good example to others in the organization. They will get it done and it will be right.

Weaknesses of the High C – Their greatest strength is also their greatest weakness. Their intense need to have and analyze facts can lead to making decisions without thinking about the human factor. They can be so focused on getting it right, that they forget about the time element – getting it done on time. They can sometime make a mountain out of a molehill by over-thinking a situation, be too critical of others, get bogged down in detail, not verbalized feeling; but internalize them, select people much like themselves, and be hard on themselves.

ADVERTISEMENT

To find out more about ProQueue fill out the form below and hit the submit button.




END OF ADVERTISEMENT

read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement