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Sales Esteem

Monday, February 27th, 2012

What are you doing to build your Sales Esteem? The way you value yourself as a sales person?

There are three simple things you can do to build your Sales Esteem.

Change your Identity:

You change your perception of sales people. Sales people get a negative rep. People think of slick, faster talkers or used car salesmen. I always challenge people on their basic identities of sales people. I try to interject pioneer, frontiersmen, relationship catalyst, solution expert, match maker, life saver, bridge builder, disease stopper, expert, subject matter expert, facilitator, connector, economic driver, etc. All of the above things are true. What we choose to take on as an identify can effect our Sales Esteem.

Change your Scoreboard:

Instead of measuring your life in popularity or feedback, move it into controllable actions like calls, testimonials, connections, dispositions, RFP’s responded to or presentations delivered. Too many times we as sales people live on the highs and lows of the way we feel after a meeting rather than the real numbers that drive our business.

Change your Value:

Every service and product usually finds a competitor but people can always be an individual. You can always decide to be different from your competition even if your product or service isn’t. You can always be the one person that remembers birthdays, writes personal cards, sends great anniversary gifts, is an exceptional public speaker, builds networks for your clients, is genuinely interested in their family, is always positive, is always candid, is always great with follow-up, etc. In short, you can always add value to “YOU” as a person. You always be a player that separates yourself from your competition in the sales world.

Build your Sales Esteem and you will work your way through the sales funnel faster and with greater results. Best thing of all is it’s controlled by you!

Tony Scelzo
Rainmakers Marketing Group
317-216-6345
Tony@gorainmakers.com

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The Three Beliefs Every Sales Team Has to Have

Wednesday, February 8th, 2012

Sales people really have to have three beliefs in order to perform at their highest level. We as owners, sales managers, presidents and CEO’s have to understand that we must build these for our teams. Bad sales tactics with a strong belief system are more effective than the opposite. People buy belief. In fact, the best sales people really don’t sell, they transfer conviction.

When we design a program for a client, it has to have three components of belief (in order of importance below) to really make the impact we are looking for:

Self
Company
Product

Self: You must always start with the individual going out to take the arrows for the company. They must believe in themselves, and if they don’t, you better believe in them enough for them to borrow some confidence or they WILL NOT be successful. This game of waiting to see if they perform after you have hired them will keep you both in the dance of just barely hanging on to their job. Get rid of them or get behind them!

Company: People want to belong to something greater than themselves. Sales people are people too and nothing embodies that “belong to” more than an organization or people coming together for one mission. A company is nothing more than a team of people serving others in some manner and collectively creating more value than their customers could do themselves. The difference in the value they create and the value they consume is profit. The number one job of the leader of the sales team is to sell the company back to his or her sales people every day. It is a daily occurrence that involves inspiration and motivation and companies that get bored or tired of this become weak and stop growing. Your people have got to believe in your mission, your organization and the leadership that drives it.
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On to A New Year

Friday, January 20th, 2012

January is one of my favorite months. The feeling of renewal and rebirth that this season brings can be life-changing for so many. For others, especially as we get older, we get stuck back in our grooves.

Why do people as they seem to get older find it tougher to reinvent themselves? To get out-of –the-groove so to speak? Why are the people that are able to reinvent themselves seem to be geniuses that change the world? Ghandi, Nelson Mandela, Muhammad Ali, Madonna, and even Tony Robbins seem to keep themselves relevant through the times when the “norm” is to have “your time, your glory days” and move on.

Steve Jobs had a theory that as people get older, they become more and more engrained in patterns, and these patterns cause them to start to limit their ability to think creatively. The range of their thinking would become smaller and smaller.

These patterns become our groove, they are comfortable and safe, at least we feel their safe. But are they? Is it safe to get grooved in a career, your role in a business, a business model, a certain kind of product or even an economy?

I love working in technology because the very nature of it forces you to turnover old grooves and think in different paradigms almost every day. You can’t get in a groove in this industry. If you do, the world just passes you by…which is pretty much the way it works anyway, right?

What I mean is, are you stuck in an old job groove? an old economy groove? an old business groove? an old relationship groove? or a even an attitude groove?

A new year is not just a new way to date your checks (if you are still stuck in the groove of writing checks, that is). It is the chance to commit to throw yourself into something new. You are not a train, you are built to create, to solve problems, to produce.

You are designed for greatness by your creator. If you are not making the impact of Mother Teresa or M and M, it’s because you are playing a smaller-than image of which you were created. A groove to deep could be your grave or worse yet, the death of your dreams.
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The Perfect Employee Plan

Tuesday, January 3rd, 2012

We all want them, don’t we? That employee that automatically knows what to do. They fix problems, save us money, make us money, and learns new skills every day that rinses and repeats this process. Are we just dreaming or does this really happen? The answer is yes and yes.

We are dreaming, and it does really happen. It is the dreaming that makes the dream employee happen, or at least part of it.

My point is, you should dream about what your ideal employee should be and do, then write it out and create a plan to find him or her.

Let’s say you want to find the perfect person to answer the phone for your HVAC company. You are spending hundreds of thousands of dollars making the phone ring, and you are not sure you have your best foot forward when it does.

First Step

Write an Avatar – A one paragraph or page description of exactly who you are looking for (we call it an avatar) or a story about you prospective idea employee.

Carol Henry is a 45 year old stay at home mom. She is active in the PTA, has a bridge club at her church and in the neighborhood association. She radiates warmth, grace and kindness. She has a great laugh, is a little bit sarcastic but in a way that both of us “appreciate it” and puts a smile on everyone’s face.

Carol went to College; she got pregnant and stayed home with her children. Her husband is a business owner and she knows the sacrifices that are needed to be made to get a business going because she has seen it and worked it first-hand. She longs for the days where she was part of the team of newbies getting the business off the ground. She doesn’t want the long hours just the feeling of connection and growth she had when she was helping her husband get his business off the ground.
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