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Reinventing Yourself is Not What You Think

Wednesday, February 22nd, 2012

SerinaKelly

I read an article recently about finding your leadership strengths, you need to realize your weaknesses. The article gave several examples of well-known leaders, including General Patton, Mother Teresa, and Steve Jobs, and how they needed to compensate for what some considered weaknesses to find their true leadership strengths.

It reminded me of a leadership training I went through about two years ago called Breaking Through. Through that program, I realized my pretty darn remarkable leadership qualities, but I also realized what we called our nerds – those parts of us that hold us back from being the truly amazing people we were meant to be because we fight those “nerds” – try to stuff them instead of embracing them as part of us.

This article made such a point that hit home to me – rather than work on reinventing yourself, it’s worth thinking about whether you should embrace what you don’t like about yourself instead. The truth is that self-reinvention, when done properly, is embracing your innermost self.

Did you just have an ah-ha moment? I did!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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I Don’t Really Care as Long as He Has Teeth

Tuesday, February 7th, 2012

SerinaKelly

I was at a local Panera Bread getting a hot tea while waiting for my next appointment when I overheard the lady in front of me tell the gentleman she had just met in line she was looking to meet a man – and her criteria – he just better have his teeth. She said she just couldn’t image having a man in her life that would take his teeth out in the evening.

After I giggled a bit, it made me stop and think – wow, what are our priorities when it comes to things that are important in our lives? I can tell you honestly that when I was in the market several years ago for a worthy relationship, I made a list – and it was a bit more involved than someone having all his teeth. That didn’t even make it on my list, but glad my awesome husband does anyway!

The point being, I made that list and starred about ten things that were very important to me to have – tucked it away and actually forgot about it. After about six months of dating Shawn, I ran across that list, and guess what – he fit all but one of those starred qualities. And the one he didn’t, it wasn’t that important really – it was he enjoyed dancing, but I’m fine with him just enjoying my dancing!

Okay, back to the point I’m trying to make here. It’s the Law of Attraction – what you want is probably right in front of you, but you may not be clear on what exactly that is. Whatever you do in life, be specific with what you want. Write down your goals, get someone to hold you accountable to it, and go after them…even if it’s just a man with teeth!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Getting the Votes

Thursday, January 19th, 2012

SerinaKelly

I’ve been doing some research for a client of mine on how to get votes using social media for a contest she is entering in March. We all have seen those contests – it’s a growing trend. Companies will use contests to get contestants to do the company’s word of mouth marketing for them. It’s actually quite brilliant – getting others to get their friends, family and anyone else to visit the company’s website in a short period of time.

It seems the best way to go about getting votes is using a multi-pronged communications strategy – engaging your entire list of friends and such through email, social media and direct contact, but it does take a lot of time and energy to mobilize your community.

Here are some tips I learned through my research that may help you as well:

• Email is the most effective method of communication according to several articles I read

• Always use your own shortened URL site, like bit.ly, so you can monitor and track a bit better

• Keep these two questions in mind: are you making it easy for your community to vote; are you communicating about this opportunity completely, efficiently and concisely

• Be personal – tell them why you want to win this contest and make sure you thank those who let you know they voted for you

• Use your network – ask others to forward and promote you to their networks – have any social media influencers in your corner, they can be an awesome ally in something like this

• Keep an eye on the conversation – even going as far as using Google alerts or Twitter tools to see what’s going on – and this makes it easier for you to see who is helping you out and thanking them for their work on your behalf

Any other thoughts or ideas? I would love to hear them, not only for me but for my client as well!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Do What You Love – Don’t Settle

Monday, January 2nd, 2012

SerinaKelly

I read an interesting blog post last week by Chris Brogan. Now, honestly, I’m not one of Brogan’s biggest fans, and I’m sure his ego will be okay with me saying this as I know he has plenty of them – fans, not egos, but I do read his blogs now and then, and this one caught my eye – it was called “We’re No Experts.”

It so reminded me of what I see happen so much in this world of entrepreneurship – especially starting out. Too many times, we get in front of a prospect and listen to what they are wanting, and we say “we can do that.” Chris put it perfectly…

“We are quite often given the opportunity to do something we’re not qualified to do. We often take on projects we’re not qualified to take on. I do it all the time. I will sign up for something, learn that I have no idea how to do it the way I imagine it, and then I rush to learn how to accomplish something that will make my client feel I’ve delivered value.”

Now during this time, you might actually find you love what you learned and want to incorporate it into your business, but in many cases, this probably is not true. What Chris continues to say in his blog, and what I have preached for the past three years of owning my business – do what you are passionate about!

Make a vow that 2012 will be the year you focus on what you love, what you are passionate about, and I bet you will be happier, healthier and much more successful!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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