Articles by Serina Kelly

10 Marketing Tips for Growing Your Business with LinkedIn – Part Two

Thursday, April 25th, 2013

SerinaKelly

Previously, we covered five marketing tips to help establish yourself as an expert on LinkedIn and ultimately grow your business using this professional networking site with over 200 million registered users in over 200 countries and territories.

Here are the next five tips in our 10 Marketing Tips for Growing Your Business with LinkedIn:
1.Participate in discussions on a regular basis through each joined group – I personally think groups are the true strength of LinkedIn – join a few groups and be active on them – showcasing yourself as an expert in your industry
2.Ask your first-level connections for introductions to their first-level connections who would be a good strategic fit or possible prospect – you may be surprised how many people are more than willing to help you out if they know you and the connection well enough
3.Interact with LinkedIn on a regular basis – even though it is more of a professional business networking site, it is a social media site, so be social and interact with others regularly to keep yourself top of mind
4.Link to articles and content posted elsewhere with a summary of why it is valuable – sharing content from others only adds to your credibility as a trusted advisor
5.Find experts in your field and invite them as a guest blogger, author or a speaker at an event – what a great way to show your appreciation for others’ expertise, and many will want to return the favor in some way

LinkedIn can be a great way to find new clients, providers for services you need, and some great strategic partners. Good luck!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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10 Marketing Tips for Growing Your Business with LinkedIn – Part One

Saturday, March 16th, 2013

SerinaKelly

LinkedIn means business – literally, it is a professional networking site that recently hit 200 million people as registered users in over 200 countries and territories. One of the purposes of LinkedIn is to allow users to maintain a list of contact details of people with whom they have some level of relationship, but if all you are doing is accepting or requesting a connection, you are truly missing the boat when it comes to the power of LinkedIn.

In this two-part blog series, I will cover ten tips you can use as part of your LinkedIn strategy to help establish yourself as an expert and ultimately grow your business. Let’s start with these five:
1.Fill out your profile completely and keep it updated – you want those reviewing your profile to feel you are an active member on LinkedIn, and a completed and up-to-date profile will help earn that trust
2.Answer questions posted in your groups – show your expertise by giving advice and opinions, but beware, do not self-promote!
3.Ask questions in your groups – this will show others you are interested in what they think, and it gives you a good feel for what clients and prospects want and think – almost like an informal focus group
4.Share useful articles and resources that will be of interest to your clients and prospects – they can be your own articles or other experts in your field
5.Join industry-related groups and associations to increase online visibility – there are 200 million people on LinkedIn, so joining certain groups and associations can help you stand apart from the masses

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Be the Change Through Your Business

Friday, February 22nd, 2013

SerinaKelly

Socially responsible business is definitely not a new concept. I remember first hearing about such businesses many years ago, and some examples are Ben & Jerry’s Ice Cream and Paul Newman’s product line, Newman’s Own. A more recent business that has caught media attention the last few years would be Tom’s, Blake Mycoskie’s business that for every pair of shoes sold, another pair of shoes is given away.

A couple buzz words we have been hearing for some time include social entrepreneurship and L3C’s (limited low-profit liability companies), and I believe even though the concept of our businesses being socially responsible is not something new, I think more businesses are definitely seeing how they can make more of a positive impact on the world through social giving.

Ideas

Not ready to take that leap to becoming a full-fledged socially responsible business, but want some ideas on what you can do? Here are some easy things you can implement today to make a difference in your community, your environment, your world:

•Work together with your staff on a community project, something on a regular basis – could be cleaning up litter or painting local community buildings or helping out with a community fundraiser
•Give staff members an hour off each week to do volunteer work
•Have an office clothing and/or food drive – maybe incentivize it by giving them minutes off of work for every item them bring in
•Mentor someone
•Give out a monthly community service award – to be given to a staff member who shows the most community spirit
•Sponsor a local sports team
•Organize a team for a charity walk/run
•Volunteer to talk about your business at a local school
•Sponsor a child – either locally or overseas
•Donate a percentage of your company’s profits monthly profits to a charitable cause that your employees can choose
•Have a ‘plant a tree’ day
•Donate spare paper and equipment to local schools or organizations

It is my hope one of these ideas just might spark something in my readers to change the world through your business. And, if you are already doing things to make a difference, please tell me and I will feature you in an upcoming blog post.

Even a small step can make a huge difference over time. As my all-time favorite quote read, ‘be the change you wish to see in the world.’ Smart man, that Gandhi!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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Weeds – Stronger and More Determined Than the Rest of Us

Friday, August 31st, 2012

SerinaKelly

Sometime last year, my mom told my daughter to tell me there was no such things as weeds – she must have said something to Grandma about us killing weeds or something. Now I was quick to point out to both my daughter and my mom that weeds were like the bully in the classroom or on the school bus, you got to put them in their place or they just take over.

Well, with this recent hot summer with no real rain in the forecast, we looked outside on our parched lawn that feels pretty much like dried hay and the only thing green – those freakin’ weeds!

So, what is the lesson learned as I try to relate my everyday life experiences to the business world? I’m still trying to figure it out. Maybe it’s that they are resilient and will fight through and succeed through drought conditions while the rest of us go into hiding until better times? Hmmm – that might be it!

Serina Kelly
Relevate
www.getrelevate.com
serina@getrelevate.com
317-203-7740

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