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Entrepreneurs, Tell Your Own Story #1: Serina Kelly

Friday, February 12th, 2010

SerinaKellyIn order to better understand why people start their own businesses and develop the entrepreneurial mind set, Indy Smallbiz will inquire of small business owners about their motivations and goals for their company, as under the gentle prodding of a few questions, they will tell their own story. First in this series will be Serina Kelly of Relevate, www.getrelevate.com.

Why did you become a small business owner?
I was an outside sales representative for an Indianapolis chemical company and joined Rainmakers to start networking. I realized I did not care for the outside sales job, but loved Rainmakers and all the entrepreneurs I met. They were so full of energy and ideas, and I knew they would support me in my venture to own my own business.

What did you do before?
Before the outside sales position, I had spent the last twelve years as a social worker and advocate in the world of public health.
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The Lost Art of a Thank You Card

Wednesday, January 13th, 2010

SerinaKellyI am sure I am not alone in remembering being forced to write thank you cards to friends and family members who had given me a gift for a holiday, birthday or special event. I remember dreading having to take the time to thank my grandmother for sending me all those Christmas presents and her famous cookies because in the mind of a 12 year old child, wouldn’t my grandmother want me to spend that five to ten extra minutes enjoying her gifts – did she really care about my handmade thank you card?
To answer that question – yes, she definitely did. It is time to thank my mother for raising me to properly show my appreciation and gratitude to those who have given me gifts – be it an actual present or their time as it relates to the business world.

Expressing our appreciation has seemingly become a lost art in the day-to-day business dealings. When was the last time you received a thank you note from a business or vendor? You probably remember it because it was unique. Isn’t that sad that it was unique? There was a time a thank you note was commonplace, and now with the hustle and bustle of our busy world, many people push this activity aside – using such excuses as it’s not a requirement or thinking a quick email saying “thanks” will suffice. How many emails do you receive every day? Is an email saying thank you really going to make any real impact?
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Your Customers are Investments – Are You Treating Them as Such?

Tuesday, December 22nd, 2009

 

We have all heard about the 80/20 rule, right? This statistic seems to show up in all aspects of life, including our customer base. It has been shown that some of the most successful businesses typically see 80 percent of their business come from 20 percent of their customers. But, for some reason, too many businesses neglect this loyal group.

Why? Maybe it is to pursue new customers. Maybe businesses take their customer base for granted. Maybe it happens when businesses get too busy with the daily grind of running a business that this important step gets pushed aside.

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