Articles by Neil Richmund

Should you be Tweeting?

Friday, September 2nd, 2011

The simple answer is yes, but keep reading to find out why. Lately, as I have been presenting some how-to classes I have discovered that a lot of people have heard of Twitter, but never actually used it so let me first explain what twitter is: in short, Twitter is a relationship-building and relationship maintenance tool. You send short micro-blogs (no more than 140 characters in length) to people who “follow” you. They can reply directly to you, or to everyone who is following both of you. This is great for people who don’t like to read long posts on Facebook or blogs. The key is being short and to the point.

The most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow. However, you can also use Twitter to accomplish the following marketing objectives:

1. Develop and promote your brand
2. Interact with your customer base
3. Track what people are saying about your company and brand
4. Create buzz around upcoming events
5. Help individual employees act as liaisons to the public
6. Promote other content you‘ve created, including webinars, blog posts or podcasts
7. Develop direct relationships with bloggers and journalists for potential PR placement
8. Generate sales leads for your business

As you can see, that is a ton of great marketing results from a small little tool like Twitter. In future weeks, I will take each of these marketing aspects and explore them in further detail.

If you are interested in some of the stats in regard to Twitter you can watch them at my video blog site:

Neil Richmund
Boomerang Results Marketing

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