Articles by Luke W. Russell

A Simple Booth vs. Pretty Stuff

Wednesday, June 8th, 2011

I walked into one of the nicest hotels in Chicago carrying a little box, a monitor under my arm, and wheeling behind me another box. I was going to be a vendor at an international marketing conference starting the next day. As I walk down the hallway, I passed other vendors setting up their booths (mine was near the end). I looked at their monster size banners, pretty graphics, and stuff they have all over their tables.

“Um…” I thought to myself, feeling awkward. This was my first conference as a vendor, and I didn’t have fancy banners, pretty graphics, nor tons of stuff.

I humbly walked to my table and began unpacking…there wasn’t much to unpack. I setup and tried to admire it… I have to admit, I felt embarrassed. I soon brushed that off as I knew I wasn’t here to have pretty graphics, I was here to change my business.

I took with me three other businessmen to work the booth with me. Our team of four, over the following three days, CRUSHED it. We ROCKED. We had the busiest booth at the conference. We had people all around constantly coming up and engaging in conversation. We would give them our brochures, tell them about how Facebook can improve their business, and show them examples on our monitor.

The results? My business now has clients coast to coast and in three different countries. And…I’m charging over $1,000 more in each sale than when I started doing fan pages. As of Tuesday I have officially tripled my business in 2011.

I’m a 21-year-old, Kelley School of Business drop-out, with no long track record to talk about. But no one cares about age, degrees or lengthy track records.

You can triple your business and do far more than me. Here are 3 keys as to why I succeeded that YOU can replicate:

1. Project yourself as as THE expert. My sales coach once told me, “To be perceived as an expert means you have to know more about the subject material than the people you’re talking to.” You don’t have to spend 10,000 hours literally becoming an expert, you ARE an expert to some people. What you need to do is find your audience. With that said, you do need to understand what you’re talking about and bring great ideas to the table that will change others’ lives.

2. Be confident. People want to buy from someone who is confident about what they’re selling. People want to know that you’ll lead the way. Focus on what you do know and that you and your team will GET IT DONE. No one knew I had never done a conference before because my team and I were confident. People want to follow people who know what they’re doing and it’s your job to instill that confidence.

3. Focus on the RIGHT things. Don’t get caught up in the pretty, feel-good stuff that everyone says you “need.” I promise you that had I talked to a company that does pretty graphics, they would have told me I had to have a-b-c-d-e-f-g-h-i-j-k-l-m-n-o-p-q-r-s-t-u-v-w-x-y-z stuff to have a successful booth. I had the most successful booth and I had the most simple stuff. It was my team that made the difference. Focus on building your team, on your clients, on growing your business. Don’t get caught up in how pretty things look or what everyone else tells you you should be doing. Identify the key areas on how you can grow your business and income and do THAT. Most people are NOT growing their business like they would like to be. Listen to those who are succeeding.

Luke W Russell
Online Building Blocks – Lead Generation Tools
luke@onlinebuildingblocks.com

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

How to Create BUZZ

Thursday, April 14th, 2011

Buzz – people talking about you, your business, product or service

How does “buzz” happen? There are quite a few starters. For example, when a large company that houses millions of email addresses is hacked on a national level, there is quite a bit of buzz around security. When the US bombs another country there is quite a bit of buzz. When Apple released their iPad 2 there was an incredible amount of buzz. People talk about and share things they find interesting. And in today’s world, the use of social media on-the-go takes this to an extreme. People will retweet something they found funny or interesting to thousands of followers. Statuses are updated constantly from mobile devices.

Wouldn’t it be great to have others talking about your business because they found you interesting? And sharing your information through their social avenues?

Of course it would, that’s what we all want! Sometimes you can come by this for free when it just “happens” and there’s no way to manufacture buzz. AND you can do things and use tools to help cause this. Pair the right tools with quality techniques and smart marketing and you’ll be able to create some buzz.

Why do you want to create buzz?
When you’re using the right tools, buzz is going to result in targeted leads. Targeted leads = business = profit = cash. It’s that simple. When you get people excited to share YOU then that means cash for you. Of course, you have to set this up, people don’t usually just send you their info saying, “Hey, I’m interested!”

A contest is an incredible way to get people excited and talking about you. Here’s the basics to putting one together:

1. Identify the people that you want to have “buzzing” about you. I’m sure you’d love to have everyone talking about you as would I, right now you need to pick one group. You can do this for different targets.
2. Identify what they really want that you have (or could have)
3. Launch a contest that gives away what these people “must” have and market it to them.

Don’t be cheap. Period.
Give away something really valuable. Something people wouldn’t usually walk down to the convenience store and buy. Make them feel like they’re getting a steal. Everyone is asking for their email address and you need to bait them. Don’t think about how much this is “costing” you. This is about generating targeted leads which are FAR more valuable than the cost of your prize.

Overall it’s pretty simple with how you put it together. The tricky part is in the execution. You’ll want to use different incentive methods to get people to sign up and share as well as market to other influencers in the target you’re after. Stay diligent and keep promoting and marketing. If it’s not working, you probably aren’t giving away something they’re interested in. In that case you may want to announce a winner early and pull back to launch a different campaign.

Contests are fun and exciting. Focus on creating the results and in the end you will be excited with all of the targeted leads. So have fun with it!

Luke W Russell
Online Building Blocks – Lead Generation Tools
luke@onlinebuildingblocks.com

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Press Release (Event): Get Your Head in the Clouds

Wednesday, March 30th, 2011

Serina Kelly, Noah Shabman and Luke W Russell presenting…

Get Your Head in the Clouds
Technologically and Socially

Time: Thursday, April 21 · 2:00pm – 4:00pm
Location: Courtyard Indianapolis Castleton
8670 Allisonville Road
Indianapolis, IN

Are you on the cloud? While ignorance may sometimes be bliss, if you don’t know what we’re talking about, then you need to be at this workshop. The Cloud is internet based technology. Some entrepreneurs think this is only for large enterprises, but that is FALSE. Cloud Technology is the entrepreneurs best friend!

Now you know what it is, but what all does it consist of and what do you do with it and how do you leverage it to make more money???

We are going to walk you through the best set of tools available for entrepreneurs to have a quality system for their business. We’re going to break it down so you can understand it. We’re making technology simple for you.

You will walk away with

Strategies to Use Facebook for CA$H
How to Use Technology to Save Time, Energy and Money
How to Cultivate Relationships and Create Raving Fans Around the Clock

Click here for more details
.

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Can my business benefit from Facebook?

Tuesday, March 29th, 2011

Are you asking yourself (or marketers like me):

• What’s the big deal about Facebook?
• Are you sure my business can benefit from Facebook?
• Why do I need to customize it? Everyone isn’t…

What’s the big deal about Facebook?
This social media network has over 600 million *active* users, of which over half check it daily, and the average daily session is over 20 minutes. Not to mention the fastest growing demographic is 65+. It’s not just a place for kids anymore; adults (people who would hire you and have money) are using Facebook more and more. Facebook is such an amazing, dynamic platform that allows you to interact with your customers and prospects. Now it’s fair play and expected for businesses to get involved in the conversations.

How cool is that? Prospects and customers WANT you in their conversations!

Facebook is another place for marketing and people can opt-in (aka “Like”) to your business. AND they can interact with you. Marketing and sales is a matter of leads; how many leads do you have and what are you doing with them. Facebook is another method of generating leads. The cost vs the ROI is in your favor to use Facebook.

In the end, your prospects and clients expect you to be on Facebook. And they expect you to use it regularly. There’s no excuse for not being on Facebook anymore, it’s all too easy and free.

Are you sure my business can benefit from Facebook?
Yes. I am absolutely sure. Naturally you need to have the right marketing strategy to make it work. Just having a fan page isn’t enough; you need to use it AND to maximize your impact you need to customize it (which I speak to in a moment).

Okay, if you still don’t believe me, how about this: would your business benefit from more qualified leads? Right now I’m not aware of any businesses that this would not help. So if your answer is yes (which it should be) then YES, Facebook can benefit your business.

The social/viral aspect of Facebook allows your friend’s friends to see about your business. Each time a fan interacts with you their friends see it. Another way to capture people’s attention and draw them in. Just imagine the value of your fans’ friends!

When done properly, your fan page is designed to bring in leads for your business. Naturally there’s still day-to-day work involved, and you’re on the right track when your fan page is custom designed for your target…speaking of…

Why do I need to customize it? Everyone else isn’t…
read full article »

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement