Social media expert Jason Falls
relatively accessible and open to story suggestions.
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It is About the Relationship – Not the Release
Thursday, December 24th, 2009
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Company Brochures
Sunday, September 20th, 2009At some point, every small business creates a brochure. but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!
Lorraine Ball
How will the brochure be used?
Is it sent as a follow-up to phone inquiries, left behind after a sales call or delivered with a formal proposal?
Are you trying to get more repeat business from customers who already know you? Or is your goal to attract the attention of a new client? Define your objective up front, and then write your copy with that in mind.
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Double Your Sales
Thursday, June 25th, 2009Two years ago, my firm suffered from split business disorder and as the owner, so did I. Offering marketing services for small business owners, we also offered team building and training services to Fortune 500 firms.
Neither segment was large enough to stand alone, so I spent my time split between both. When someone asked me what I did, I was never quite sure how to respond and often said too much. Networking associates overloaded with T.M.I. (Too Much Information) rarely had a good referral for me. How could they? If I didn’t know what I did or who I wanted to meet, it was unrealistic to expect others to be able to help me. A drastic change was required!
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Are you Linkedin?
Thursday, May 21st, 2009
Lorraine Ball
As a confirmed networking junkie, I am always looking for my next fix. My new fix is LinkedIn. An on-line social network, Linkedin is often described as Facebook for professionals. With an emphasis on career history, educational background and association membership, Linkedin has millions of members, with thousands more joining each day.