To those of us that run small businesses, we are the purveyor… the king/queen… the master over our land… and we LOVE what we do. We are the brand of our company. I’ve noticed that many marketing conversations focus on the dominance of large, corporate brands. However, it is becoming increasingly important for the small business to become creative and focus intently on building a better brand through the world of business communication.

We are on the front lines. You are the BRAND. Your personality, networking ability, sales, and customer service builds (or breaks down) every aspect of your company’s brand.

The question presented to many marketers, writers, and business consultants is how do you build a better brand? How do you get your name out there? How do you become a trusted partner in a certain field? There are many different answers to these questions, all which have value. But I would like to concentrate on one that I have witnessed firsthand through writing a book. Now, writing a book is not the only way to build a brand but for the sake of your sanity (and mine) we are going to focus on one thing at a time.

(For information about Kyles’s Twitter Marketing for Dummies book go to http://bit.ly/TlDzQ)
read full article »