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“Google Insights,” http://www.google.com/insights/search, allows you to compare search volume patterns across specific regions, categories, and time frames.

1. Searching “ipad” across U.S. Metro regions and also Indiana, reveals which cities are early adopters of technology and can give you insight into where you should direct your marketing. If you want to focus on the technophiles, market to cities and metros at the top of the list. If you have a strategy of bringing user-friendliness to the technologically challenged, focus on those on the bottom. By the way, West Lafayette has the most prolific “ipad” searchers in Indiana (see below).

Note: when you search with Google Insights, you will get only the top 10 results, unless you register, access the csv data files at the top right of the page and download, in which case you will get all the results.

Here are the results for “ipad” across U.S. Metro regions and cities, plus Indiana, ranking by relative number of searches. Be aware that the Metro and city data may be different. For example, San Francisco, the city, ranks #1 on ipad searching; however, throwing in Oakland and San Mateo, etc., in the Metro, puts the Metro quite a ways down. The value of this data, beyond the suggestion of where to focus your marketing, can extend to looking at trends within the most technologically cutting-edge areas, and then bringing that trend to your own area before others exploit it.

The specific search (cut and paste if you like):
http://www.google.com/insights/search/#q=ipad&geo=US%2CUS-IN&date=11%2F2009%204m&cmpt=geo

ipad search
Top metros for United States
Metro United States
Santa Barbara 100
Waco-Temple-Bryan 95
Springfield-Holyoke 82
Flint 68
Tucson 66
New York 65
Honolulu 64
Las Vegas 63
Austin 62
San Antonio 60
Omaha 59
Greensboro 57
Syracuse 57
Buffalo 57
Richmond-Petersburg 57
Hartford 57
San Diego 56
Oklahoma City 56
Salt Lake City 56
Birmingham 55
Los Angeles 55
Nashville 54
Portland-Auburn 54
Providence 54
Milwaukee 53
Madison 53
Houston 52
Portland 52
Miami 51
Philadelphia 50
Indianapolis 50
Albany-Schenectady-Troy 50
Jackson 50
Harrisburg-Lancaster-Lebanon-York 50
Norfolk-Portsmouth 48
Baltimore 48
Boston 48
Chicago 48
Columbus 48
Grand Rapids 48
Minneapolis-St Paul 48
Denver 48
Atlanta 47
Dallas-Fort Worth 47
Cincinnati 47
Rochester 47
New Orleans 47
Greenville-Spartenburg 46
Louisville 46
Burlington 46
Phoenix 46
Pittsburgh 46
Orlando 46
Seattle-Tacoma 45
Sacramento 45
Tampa 45
Detroit 45
Raleigh-Durham 44
St Louis 43
San Francisco 42
West Palm Beach 41
Charlotte 41
Cleveland 40
Kansas City 39
Washington 36

ipad search
Top cities for United States
City United States
San Francisco 100
New York 94
Austin 90
Los Angeles 84
Pleasanton 81
Washington 79
Irvine 77
Philadelphia 76
San Diego 76
Seattle 74
Dallas 72
Minneapolis 72
Miami 71
Boston 71
Chicago 71

ipad search
Top cities for Indiana
City Indiana
West Lafayette 100
Bloomington 88
Indianapolis 33

Just for fun, try:http://www.google.com/insights/search/#geo=US-CA-807%2CUS-IN&date=11%2F2009%204m&cmpt=geo and see that facebook en español is hot in San Francisco

Look for some trends you can be the first to bring to Indianapolis.

It is easier to sell with a trend rather than against it. Take a look at the top 500 keywords searched in the last 48 hours and see if there are any trends, topics, or marketing ploys that you can derive from perusing the following 500 “hot” terms.

As a starter set, here were some of the 500 that I thought were interesting:

18. haggle auction
189. auctions
257. texas auctions
267. foreclosure auctions
Lots of auctions: have to sell, free entertainment, a place to meet people

215. ebay motors – what’s next, e-bay home dental

53. home depot – people hanging on to houses, fixing them up themselves; how else can you help these people save money

60. southwest airlines – by far the most clicks of airlines; what are they doing that you as a small business need to do?

64. craigs list
68. dogpile

74. www.elkware.com
271. lobby.com
What are these?

221. drudge report (small company) – only news entities ahead of it are msn.com and Fox News

111. coloring books
345. coloring pages
Is there a subset of children that are tiring of computer games?

It’s now up to you to provide interesting insights from these top 500 search terms

Top 500 Keywords In The Last 48 Hours by Mikes-Marketing-Tools.com
(http://www.mikes-marketing-tools.com/keywords/)
Top 500 keywords kindly provided by Wordtracker.
Research keywords using Wordtracker’s database of 330 million search terms.

Last Update: Saturday, February 13, 2010
Nos Keyword Count
1 google 4,587
2 youtube 4,506
3 craigslist 3,750
4 yahoo 3,211
5 myspace 2,737
6 facebook login 2,594
7 ebay 2,467
8 aquarius 2,413
9 yahoo mail 2,337
10 tube8 2,048
11 facebook.com 1,692
12 yahoo.com 1,669
13 face book log in 1,610
14 grocery coupons 1,594
15 hotmail 1,450
16 john murtha 1,439
17 gmail 1,436
18 haggle auction 1,419
19 discount flowers 1,405
20 67.63.55.53 1,404
21 red tube 1,394
22 leo 1,298
23 mapquest 1,277
24 scorpio 1,245
25 weather 1,225
26 you tube 1,190
27 virgo 1,187
28 cancer 1,175
29 msn 1,152
30 libra 1,152
31 taurus 1,125
32 pisces 1,124
33 sagittarius 1,077
34 aries 1,058
35 gemini 1,058
36 yahoo mail login 1,030
37 capricorn 1,001
38 google.com 878
39 muurkandelaren lichten 870
40 hotmail.com 864
41 aol 829
42 walmart 824
43 weather channel 823
44 brooklyn decker 796
45 google search 789
46 weather.com 789
47 aol.com 779
48 google maps 773
49 facebook 768
50 amazon 761
51 bing 689
52 search engine 684
53 home depot 658
54 tube 8 621
55 www.facebook.com 617
56 megan fox 605
57 ls models 595
58 cnn 594
59 wikipedia 584
60 southwest airlines 584
61 dictionary 580
62 best buy 574
63 hot 557
64 craigs list 548
65 msn.com 544
66 fox news 541
67 youtube.com 536
68 dogpile 518
69 valentine cards 515
70 white pages 500
71 redtude 496
72 gmail.com 488
73 myspace.com 487
74 www.elkware.com 481
75 daily horoscope 466
76 lowes 465
77 phil harris 464
78 chinese horoscope 461
79 amazon.com 460
80 target 451
81 lindsey vonn 444
82 eurofase lichten 443
83 www.yahoo.com 440
84 weather forecast 437
85 astrology 435
86 games 420
87 sears 417
88 dogs 393
89 netflix 392
90 verizon wireless 391
91 girls 385
92 maps 385
93 face book 381
94 comcast.net 371
95 tube8.com 368
96 backpage 365
97 drudge report 363
98 4tube 359
99 zodiac 359
100 google earth 358
101 tax tips 356
102 youtube videos 356
103 movie trailers 355
104 test 355
105 national weather service 354
106 chocolate recipes 351
107 carmen electra 346
108 kim kardashian 346
109 www.google.com 344
110 valentines day 343
111 coloring books 337
112 bikini 330
113 irs 327
114 bank of america 326
115 delta airlines 326
116 empflix 326
117 tube8com 322
118 webkinz 320
119 accuweather 318
120 ebay.com 316
121 ls island 315
122 ask.com 308
123 weekly horoscope 302
124 espn 299
125 valentine poems 299
126 literoctica 298
127 human genetics 297
128 hotmail email 295
129 dogpile.com 295
130 roze kroonluchter 294
131 expedia 291
132 love horoscopes 290
133 plenty of fish 289
134 youtube music videos 285
135 movies and advertising 285
136 danica patrick 285
137 pthc 284
138 sandra model 284
139 x tube 281
140 map quest 278
141 elweb bbs 277
142 travelocity 276
143 redt tube 276
144 horoscope 275
145 hulu 274
146 msnbc 274
147 noaa 273
148 horoscope today 271
149 mature 271
150 aol mail 269
151 cars 269
152 turbo tax 269
153 sports illustrated 263
154 teeny angels 263
155 deadliest catch 262
156 craiglist com 260
157 myspace login 259
158 dog 258
159 united airlines 258
160 pali preakness scommesse 258
161 irs.gov 257
162 club penguin 254
163 funny videos 254
164 yellow pages 253
165 phil harris died 252
166 biljart kroonluchter 248
167 2rand0,1,1 246
168 jessica alba 244
169 ups tracking 243
170 usps 243
171 printable coupons 242
172 american airlines 241
173 monthly horoscope 241
174 exprimidor sunkist 241
175 search engines 241
176 sams club 240
177 star signs 237
178 my space 236
179 yahoomail 236
180 miley cyrus 236
181 jessica simpson 236
182 facebook log in 235
183 reality kings 234
184 zodiac signs 232
185 cam4 232
186 ask 231
187 cornelia marie 228
188 nudist 228
189 auctions 227
190 auto trader 227
191 myfreecams 227
192 gaytube 223
193 paypal 223
194 orbitz 222
195 pertama kali bersetubuh 222
196 bbs imgboard cgi 221
197 calla huwelijksboeket 220
198 kraft coupons 220
199 google images 219
200 online dictionary 217
201 kristen archives 217
202 customs auctions 216
203 altavista 214
204 angelina jolie 214
205 el ladies 213
206 dans movies 213
207 sunday paper coupons 212
208 topless 212
209 bersetubuh 211
210 camping sites in nc state parks 211
211 met art 211
212 kelly blue book 210
213 american idol 210
214 hearts 208
215 ebay motors 208
216 tiny angels 207
217 people search 207
218 mga tulang pilipino 206
219 craigslist.com 206
220 lingerie 205
221 drudge 204
222 costco 203
223 staples 203
224 tmz 203
225 anime 202
226 boysfood 202
227 jenna jameson 202
228 imdb 201
229 vers huwelijksboeket 201
230 www.myspace.com 201
231 pogo 201
232 holiday recipes 200
233 egotastic 200
234 haiti 199
235 www.youtube.com 198
236 the bachelor 198
237 _google_monitor_query_ or googletestad 197
238 asstr 196
239 poptropica 196
240 ovguide 195
241 ups 195
242 the weather channel 195
243 jessica biel 195
244 thong 194
245 super bowl commercials 194
246 nick jr 193
247 office depot 193
248 huwelijksboeket stengels 192
249 tube 192
250 bed bath and beyond 191
251 guess her muff 191
252 news 190
253 food coupons 190
254 music 189
255 wal mart coupons 188
256 www.hotmail.com 188
257 texas auctions 188
258 cabelas 188
259 tube galore 188
260 game cheats 187
261 twitter 187
262 itunes 187
263 free games 186
264 tula tungkol sa kalikasan 186
265 movies and advertising and sales 185
266 mujeres eyaculando 185
267 foreclosure auctions 185
268 verizon 185
269 tu 184
270 auction online auctions 184
271 lobby.com 183
272 msn hotmail 183
273 abc news 182
274 keu 182
275 free e-cards 182
276 people 181
277 lost 181
278 mardi gras 180
279 www.aol.com 179
280 basketball 177
281 walmart.com 177
282 heart 177
283 tattoo designs 177
284 pic hunter 176
285 jurassic park 4 176
286 go daddy 176
287 lucy pinder 175
288 flickr 174
289 elweb bbs livedoor gateway 174
290 mga tulang pambata 173
291 homemade videos 173
292 al4a 172
293 cnn.com 172
294 miniclip 172
295 gmail sign in 171
296 jobs 171
297 qvc 170
298 babes 169
299 birthday 169
300 breasts 169
301 kohls 168
302 wicked weasel 168
303 captain phil harris 168
304 equipment auctions 168
305 raccolta di fondi ptoq 168
306 pamela anderson 168
307 livestock auction 167
308 nudism 167
309 metacafe 165
310 ls dreams 165
311 halimbawa ng dula 165
312 music downloads 165
313 skype 164
314 homework helpers 164
315 love 163
316 tagalog kwentong bayan 163
317 soccer 163
318 stocking stuffers 163
319 mga kwentong pambata 163
320 jennifer aniston 163
321 continental airlines 162
322 snowmageddon 162
323 airline tickets 162
324 peek a brew cameras 162
325 halimbawa ng tula 162
326 chase 162
327 lisa ann 162
328 girl 161
329 toyota recall 161
330 discovery channel 161
331 cereal coupons 161
332 wwe 161
333 chinese zodiac 161
334 asian 160
335 kmart 160
336 bauchnabel lint sammlung 159
337 sports 159
338 opknoping lamp 159
339 firefox 158
340 kim kardashian full video 158
341 mga alamat 158
342 att.net 158
343 kroonluchter tinten 157
344 x hamster 157
345 coloring pages 157
346 japanese beauties 156
347 travel 156
348 lil wayne 155
349 radio shack 155
350 the digital divide 154
351 abraham lincoln 154
352 richards realm 153
353 justin bieber 153
354 free online games 152
355 wal mart 152
356 tattoos 152
357 amazon books 152
358 mga tula 151
359 yahoo mail sign in 150
360 funny 150
361 limewire 150
362 craiglist 149
363 www yahoo com 149
364 homes for auction 148
365 coloring pages to print 148
366 food network 147
367 busty 147
368 coupons 147
369 barack obama 147
370 upcoming movie trailers 147
371 at&t 147
372 breaking news 146
373 cats 146
374 ask jeeves 146
375 vida guerra 146
376 super bowl 146
377 bbc news 145
378 round and brown 143
379 maxim 143
380 free movies 142
381 astrological signs 142
382 mga kwentong bayan 141
383 besplatni domaci filmovi 141
384 spring break 141
385 mortgage calculator 141
386 tacori bagues de fian?ailles 141
387 movies 140
388 olympics 140
389 naturism 140
390 web md 139
391 lil amber 138
392 photobucket 138
393 walter a eisner 138
394 fire 138
395 valentine 138
396 valentine poetry 138
397 4chan 138
398 marisa miller 138
399 yahoo sign in 138
400 cars.com 137
401 my first teacher 137
402 huffington post 137
403 currency converter 137
404 filipino tula 136
405 macys 136
406 valentine heart clipart 136
407 mature women 136
408 abc 136
409 computers 135
410 ako 135
411 big mouthfuls 135
412 talambuhay ni jose rizal 135
413 lolicon 135
414 brooke burke 134
415 dish network 134
416 chinese new year 133
417 koleksyon ng tula ng mga pilipino 133
418 lindsay lohan 132
419 you tube videos 132
420 autotrader 132
421 movie previews 132
422 fedex 132
423 talambuhay ng mga bayani 132
424 quoizel kroonluchter 131
425 dude tube 131
426 addictinggames 131
427 adam4adam 131
428 we live together 130
429 baseball 130
430 printable valentines 130
431 oops 130
432 grocery coupon websites 130
433 chase.com 130
434 zodiac signs meanings 130
435 cheap airline tickets 130
436 us airways 130
437 valentines day facts 130
438 balita sa pilipinas 130
439 michael jackson 130
440 birth signs 130
441 football 129
442 apple 129
443 yahoo games 129
444 whitepages 129
445 barnes and noble 129
446 better business bureau 129
447 comcast 129
448 mga epikong tagalog 129
449 direct tv 129
450 buod ng florante at laura 129
451 used cars 128
452 love poems 128
453 women dressed and undressed 128
454 foxnews 128
455 wells fargo 128
456 cerita ghairah 128
457 nascar 128
458 hunks without trunks 127
459 dictionary.com 127
460 bebo 127
461 trish stratus 127
462 online games 127
463 libra tattoo 126
464 kwento ng ibong adarna 126
465 the hunsyellow pages 126
466 mapquest.com 126
467 nc state parks 126
468 lowes home improvement 125
469 chloroformed kidnapped 125
470 alamat ng lansones 125
471 astrology compatibility 124
472 avatar 124
473 jersey shore banned 124
474 filipino poems tula 124
475 sports illiusrtated 124
476 motherless 124
477 chinese astrology 124
478 weather underground 123
479 mga pangulo ng pilipinas 123
480 manhunt 123
481 breast 122
482 amanda bynes 122
483 facebook login page 122
484 sara jay 122
485 naturist 122
486 disney channel 122
487 http 121
488 reggie bush 121
489 priceline 121
490 cheap flights 121
491 prius global recall 120
492 elkware.com 120
493 global warming 120
494 hin 120
495 toyota 120
496 pogo games 120
497 capt phil harris 119
498 erin andrews hotel video 119
499 ikea 119
500 dell 119

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Disclaimer: We make every effort to remove adult/offensive related search terms from this report. Despite our best efforts however, adult/offensive material might occasionally appear. Due to the nature of the internet it’s simply a fact that about 20-25% of search engine keywords are of this nature. Should you find any in the list, we apologise in advance. Reproduced by permission, courtesy of Rivergold Associates Ltd.

Using the Google adwords “keyword tool,” https://adwords.google.com/select/KeywordToolExternal, it is possible to obtain information on Google searches made that are similar to a given exact search. When these results are obtained it provides some trend information about what people were searching for in that topic area.

In this “trend search,” I searched on “Indianapolis,” and received the following 150 related search terms which I ranked by number of searches, respectively. It is instructive to look through the search variations to get some hints for things people are looking for with regard to the topic “Indianapolis.” In effect you can obtain a sampling of the topics of most interest related to “Indianapolis.” Looking for groups to partner with, looking for business areas in which to start a new venture — look for whom and what areas are generating the most interest. The number of searches for each set of terms are Google searches for the month of December 2009, and recorded in the United States.

indianapolis 11,100,000
indianapolis hotel 550,000
indianapolis hotels 550,000
jobs indianapolis 246,000
indianapolis airport 165,000
indianapolis motels 135,000
apartments indianapolis 110,000
indianapolis inn 110,000
indianapolis star 110,000
downtown indianapolis 90,500

indianapolis homes for sale 90,500
restaurants indianapolis 90,500
indianapolis hospital 90,500
indianapolis schools 74,000
indianapolis travel 60,500
motel indianapolis 60,500
indianapolis weather 60,500
restaurant indianapolis 60,500
indianapolis flight 60,500
indianapolis rent 49,500
indianapolis extended stay hotels 49,500
indianapolis city 49,500
indianapolis new 49,500
club indianapolis 49,500
indianapolis tickets 40,500
indianapolis news 40,500
indianapolis events 33,100
hotel in indianapolis 33,100
hotels in indianapolis 33,100
indianapolis children’s museum 27,100
indianapolis theater 27,100
apartment indianapolis 27,100
indianapolis business 27,100
indianapolis employment 27,100
keystone indianapolis 22,200
indianapolis rentals 22,200
condos indianapolis 22,200
attractions indianapolis 22,200
indianapolis map 22,200
indianapolis music 22,200
indianapolis radio 22,200
indianapolis parking 22,200
indianapolis lodging 22,200
indianapolis indians 22,200
indianapolis food 22,200
indianapolis dining 18,100
bed and breakfast indianapolis 18,100
murat indianapolis 18,100
indianapolis job 18,100
castleton indianapolis 14,800
indianapolis bar 14,800
downtown indianapolis hotels 14,800
indianapolis bus 14,800
indianapolis theatre 14,800
indianapolis zip 14,800
indianapolis circle 14,800
indianapolis life 14,800
things to do indianapolis 12,100
broad ripple indianapolis 12,100
methodist hospital indianapolis 12,100
indianapolis museum of art 12,100
indianapolis concert 9,900
indianapolis canal 9,900
circle center indianapolis 9,900
indianapolis meridian 9,900
indianapolis airport hotels 9,900
indianapolis shopping 9,900
indianapolis gas 9,900
circle center mall indianapolis 8,100
eagle creek indianapolis 8,100
carmel indianapolis 8,100
indianapolis history 8,100
indianapolis single 8,100
indianapolis pictures 8,100
indianapolis guide 8,100
indianapolis arts 8,100
iupui indianapolis 6,600
indianapolis concerts 6,600
hotel downtown indianapolis 6,600
nuvo indianapolis 5,400
indianapolis indy 5,400
conseco fieldhouse indianapolis 5,400
indianapolis monthly 5,400
st francis hospital indianapolis 5,400
indianapolis condo 5,400
wthr indianapolis 4,400
86th indianapolis 4,400
indiana convention center indianapolis 4,400
rathskeller indianapolis 3,600
keystone crossing indianapolis 3,600
eagle creek park indianapolis 3,600
apartments downtown indianapolis 3,600
mls indianapolis 3,600
wish tv indianapolis 3,600
indianapolis fountain square 3,600
white river indianapolis 3,600
96th indianapolis 3,600
indianapolis maps 3,600
brothers indianapolis 3,600
shadeland indianapolis 2,900
marian college indianapolis 2,900
singles indianapolis 2,900
new years eve indianapolis 2,900
indianapolis airport shuttle 2,900
windows indianapolis 2,900
roberts indianapolis 2,900
86th street indianapolis 2,900
indianapolis television 2,900
cardinal fitness indianapolis 2,400
mass ave indianapolis 2,400
circle centre mall indianapolis 2,400
greenwood indianapolis 2,400
circle city indianapolis 2,400
96th street indianapolis 2,400
indianapolis washington street 2,400
indianapolis tourism 1,900
indianapolis irvington 1,900
slippery noodle indianapolis 1,900
fishers indianapolis 1,900
broadripple indianapolis 1,600
monument circle indianapolis 1,600
monon indianapolis 1,600
taste indianapolis 1,600
what to do indianapolis 1,600
garfield park indianapolis 1,600
indianapolis bands 1,600
indianapolis loft 1,300
indianapolis trip 1,300
keystone at the crossing indianapolis 1,300
lafayette square mall indianapolis 1,300
howl at the moon indianapolis 1,300
bazbeaux pizza indianapolis 1,300
mibor indianapolis 1,000
wfyi indianapolis 1,000
marion college indianapolis 1,000
washington square mall indianapolis 1,000
317 indianapolis 880
indianapolis condominium 880
woodland bowl indianapolis 880
zionsville indianapolis 720
furnished apartments indianapolis 720
indianapolis canal walk 720
sports of all sorts indianapolis 720
beech grove indianapolis 720
indygo indianapolis 590
indianapolis plays 590
noblesville indianapolis 480
brownsburg indianapolis 320
indianapolis travel guide 260
fountain square theater indianapolis 140