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Small Business Marketing Idol Contest

Friday, August 6th, 2010

9 contestants competed in the July Small Business Marketing Idol Contest, hosted by Scott Manning, held at the Indianapolis Chapter of the Glazer-Kennedy Insider’s Circle. Scott is the local Independent Business Advisor for the Marketing Group. The contestants recounted their recent marketing efforts for their small businesses.

Vote for your favorite of the 9 contestants. To attend the August Small Business Marketing Idol Contest (or participate yourself), link to this page.


Contestant #1: Carol Coots

Contestant #2: Neil Richmund

Contestant #3: Sandra Nardoni

Vote for your favorite of the 9 contestants. To attend the Indianapolis August Small Business Marketing Idol Contest (or participate yourself), link to this page.
Contestant #4: Suzanne Shafer

Contestant #5: Becky Cash

Contestant #6: Christian Tombers

Vote for your favorite of the 9 contestants. To attend the Indianapolis August Small Business Marketing Idol Contest (or participate yourself), link to this page.
Contestant #7: Nick Milano

See article by Nick Milano

Contestant #8 Joe Strange

Contestant #9: Sondra Gunnell

Vote for your favorite of the 9 contestants. To attend the Indianapolis August Small Business Marketing Idol Contest (or participate yourself), link to this page.

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129 Different Marketing Methods for Small Business

Friday, February 26th, 2010

Please comment to add those methods that are missing

Advertising specialties
Affiliate programs
Associations newsletter
Associations speaking engagements
Banner ads on websites
Blogs
Book
Book review
Broadcast advertising (Radio,TV)
Brochure
Building relationships
Bumper stickers
Business cards
Cable TV
Card packs
Catalog
CD/DVD hand-outs of presentations
Celebrities
Chambers of Commerce
Chapter meetings
Church newsletters
Classified ads: newspaper, magazines
Collaborate with art galleries
Collaborate with charitable organizations
Collaborate: email list mailing
Comment in forum
Community newsletters
Company Website
Contests
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Searching for “ipad,” Split-out by Geographical Regions

Thursday, February 18th, 2010

Small Business Trend Information #4

“Google Insights,” http://www.google.com/insights/search, allows you to compare search volume patterns across specific regions, categories, and time frames.

1. Searching “ipad” across U.S. Metro regions and also Indiana, reveals which cities are early adopters of technology and can give you insight into where you should direct your marketing. If you want to focus on the technophiles, market to cities and metros at the top of the list. If you have a strategy of bringing user-friendliness to the technologically challenged, focus on those on the bottom. By the way, West Lafayette has the most prolific “ipad” searchers in Indiana (see below).
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Top 500 Keywords In The Last 48 Hours

Saturday, February 13th, 2010

Small Business Trend Information #3

It is easier to sell with a trend rather than against it. Take a look at the top 500 keywords searched in the last 48 hours and see if there are any trends, topics, or marketing ploys that you can derive from perusing the following 500 “hot” terms.

As a starter set, here were some of the 500 that I thought were interesting:

18. haggle auction
189. auctions
257. texas auctions
267. foreclosure auctions
Lots of auctions: have to sell, free entertainment, a place to meet people

215. ebay motors – what’s next, e-bay home dental

53. home depot – people hanging on to houses, fixing them up themselves; how else can you help these people save money

60. southwest airlines – by far the most clicks of airlines; what are they doing that you as a small business need to do?

64. craigs list
68. dogpile

74. www.elkware.com
271. lobby.com
What are these?

221. drudge report (small company) – only news entities ahead of it are msn.com and Fox News

111. coloring books
345. coloring pages
Is there a subset of children that are tiring of computer games?
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