Articles by Heid

Avoid Blacklisting with CRM Tool

Friday, March 18th, 2011

There’s nothing worse than getting your company domain listed on a search engine’s blacklist. Okay, maybe some things are worse than a blacklist, but for your company to leverage the Internet to generate sales, a blacklisted domain is pretty much doomed.

Now, don’t get the wrong idea, if your company’s domain finds its way onto a search engine’s blacklist, there are ways to rescue it. But that will drive you to down a bottle of Excedrin Migraine. In fact, the process might drive you batty. And let’s not think about the potential of lost revenue — ouch!

But you can avoid getting blacklisted if you use a simple CRM (Customer Relationship Management) tool, for example Address Two.

What is a Small Business CRM?

Customer relationship management software was originally developed for large businesses to manage large client bases. But the same solution can keep small businesses organized too. A small business CRM offers several solutions:

Big businesses typically “deal with” customers, but rarely build relationships with them. With a simple CRM, mom-and-pop companies have the tools to build relationships and take some of the market share away from the big dogs.

More important, a small business CRM that is attached to email marketing tools gives small business owners the options they need to reach out to customers and clients in a big way.

Using a small business CRM also stops search engines from blacklisting your company’s domain. A simple CRM is one easy solution to take back your email address and ensure the messages sent to your customers are, in fact, yours.

Using a small business CRM and email marketing tool offers you several advantages:

Management and quality control in a big business are far more challenging and require more rigid controls than in a small business where the owner knows the staff by name.

In small business, the owner is both the purchaser of CRM as well as the #1 sales person. In big business, the purchaser of CRM often times hasn’t spoken to a real customer in years, if ever.

Besides using a small business CRM to manage and build relationships with customers and clients, a simple CRM that joins the power of email marketing will stop search engines from flagging and blacklisting your domain.

Heid
ProVim
(317) 847-0302
heid@provim.net

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Blacklisting – What it is, its Dangers, and Prevention

Wednesday, February 3rd, 2010

What is it?

Blacklisting is a word that’s commonly thrown around in the e-mail spam filtering world, so I figured I’d shed some light on what exactly it is. Those on the blacklist have their email blocked. “Blacklists” also go by a couple other names, such as: DNSBL (DNS-basedBlackhole List) and Block List. These lists are comprised of the IP addresses of computers and networks that have been linked to spamming, and are constantly updated. Most blacklists block at the server (IP address) level and not the individual e-mail address. Thus, if one email address in your organization gets flagged, then you run the risk of having all of your email addressed flagged. Typically, spam-filtering software, such as ourProSpam e-mail filter, can be configured to access these lists and automatically reject or flag e-mails from domains on these lists.

Who they target
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