Articles by Cheryl Cornell

Customer Education Adds Value

Thursday, January 21st, 2010

Cherylcornell-2An important part of customer service is actually customer education. It’s not as much of a buzzword, but it is a big part of it. It’s what can set your business apart from the rest creating real value to the customer. Educating the customer enhances their experience and ties them more closely to your business. It is one area where your small business can differentiate itself favorably from the corporate behemoth.

Take vitamins and supplements, for instance. You can get just about anything off a shelf at any drug store or retailer or you can go to a health store. I shop at a health store located near my workplace and the reason I do is that their staff can tell me exactly how the products can address my personal needs and which to purchase among the thousands of products available.
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