Uncovering Hidden Jobs FAST

by Jamar Cobb-Dennard - June 22nd, 2013


Business Week, FOX News, Harvard, Yale, and Cornell have all reported or conducted studies that suggest 60-80% of jobs are found through networking.

The days of turning to the classifieds to find a new job are long gone.

The wave of wholly effective online job boards has also passed. Employers who advertise on job sites get inundated with resumes, don’t have time to go through them, and find disconnected unqualified candidates. As a result, many of the best hiring managers have forsaken job boards altogether.

The best jobs are not advertised, and the best candidates are not responding to mass advertisements.

Job connections are now made through networking!

How do I Leverage Networking to Find a Job?

There are 3 types of networking:
1.Direct
2.Six Degrees of Separation
3.Strategic

Direct networking involves building relationships directly with your target employer. An example of this could involve going to your industry’s trade association and networking with members who could be potential employers.

Six degrees of separation networking is based on the premise that everyone knows someone that knows someone, and if you ask enough people for whom you need to meet, you’ll find them within six asks. If you’re networking through general community events, service clubs (Rotary, Kiwanis, etc.), or church, you are using the six degrees method.

Strategic networking places the focus on building relationships with people who are engaged with your target employer over and over again. An example of this for job seekers, is partnering with recruiters. They work with dozens of employers who are looking for candidates just like you.

Here is the skinny on how the type of networking you select impacts your job search:

Direct and six-degrees networking yields results – but only in small unpredictable quantities.

Engaging multiple strategic partners can bring your search dozens of leads over and over again.

The key to finding a job through networking is partnering with professions who see your target employer, and are willing to open up their contact database to you.

How Will I Know Whom to Partner With?

To find the right strategic partners, first you have to know your target market.

A job seekers target market is defined as their ideal role.

Get crystal clear about what your perfect job looks like.

If you settle for anything, you’ll get nothing. They key to finding a job quickly is knowing exactly what you want and going after it with every bit of vigor that you have.

As you brainstorm, remember to consider:

- Which industry would you like to work in?

- Which position is best for you?

- What are your minimum income requirements?

- What would you like your position and earnings to be within 3 years?

- How soon would you like to get started if offered a job?

What are the top 5 must have’s for your perfect next job?

Since you now know what you want, you can effectively share it with potential partners.

The second part of knowing who to partner with is identifying who regularly sees the hiring managers at your ideal job.

Here’s an example to get you started. This concept all starts with your target market, and who else sells to them.

McDonald’s has toys, play places, and clowns, and markets to kids, right?

Who else sells to kids?

Daycares, Disney, pre-schools, toy stores, amusement parks, Gymboree, Nickelodeon…

McDonald’s is smart. Every time a new Disney movie comes out, they feature the toy in their Happy Meals. Disney cross-pollinates its client base with McDonald’s, and both of their ships rise in the tide.

Now, take the hiring manager for your ideal job – who else is selling to them?

Write down a few of your ideas.

Typically recruiters, HR consultants, payroll sales people, group health sales people, personality test sales people, temporary staffing companies, and other applicants are also calling on hiring managers.

Your job is to go to networking events, scour your database, and search LinkedIn to find people in your desired industry that fit the categories above.

How Do I Find and Engage My Strategic Job Hunt Partners?

If you know who your job hunt partners are, you’re good to go. The next step is to actively pursue them, build a relationship with someone you can mutually benefit, and begin trading notes on who to contact at the right places.

Here are some simple ways to use strategic networking to find a job:
1.Join HR associations – Most association meetings can be attended a few times as a guest for a nominal event fee. Don’t worry about selling yourself too hard, just figure out how you can help the HR managers achieve their goals.
2.Partner with HR consultants – HR consultants are in and out of multiple companies that are hiring. Focus on connecting them with MORE hiring managers who could use their services. The consultants will return the favor by introducing you to jobs that could be a good fit.
3.Partner with recruiters – You can partner with recruiters who can help you get a job. You can also use them as a resource to break into see hiring managers who have been unresponsive. Send a recruiter the contact information of your target company, and see what they can do to get you an interview.
4.Partner with other job seekers – What? Partner with my competition? Refer your friends to great positions that may have been a poor fit, and have them do the same thing for you!
5.Join employment groups –Find other job seekers to partner with, and lead the charge of keeping the energy light and enthusiastic within the group.
6.Email Your Professional and Personal Database – Don’t just send an email to your friends that says, “Hey guys, just got fired. Let me know if you hear of any good jobs!” Lame… Send the description of your ideal job to your contacts, so they know exactly how to spot the right role for you.
7.Attend Job Fairs – Use job fairs to speak with hiring managers, and remember to also connect with other job seekers and potential strategic partners.
8.Serve on Not-for-Profit Boards and Committees – Join a cause that you care about whose volunteer members are closely aligned with your industry. You never know what opportunities will come of it!
9.Join LinkedIn Discussion Boards – If you share high quality content in the discussion boards, readers will view your profile (that states you’re seeking a new position), notice what you are open to job opportunities, and reach out to you because you appear to be an EXPERT.
10.Attend Trade Associations – Consider partnering with a vendor member who knows all of the members that are decision makers. The vendor member can make neutral introductions to all of the right people for you.

Finding a new position through networking is fun and easy. Using the strategy above will add focus to your relationship building, and will help you land your next perfect job quickly!

Jamar Cobb-Dennard
jamar@jamarspeaks.com

Indianapolis Business Journal Recognizes Outsourced Sales Force Principal Jamar Cobb-Dennard as ‘Top 40′ Professional

Indianapolis, IN (February 4, 2013) – The Indianapolis Business Journal released its annual Forty Under 40 list, and featured Outsourced Sales Force owner, Jamar Cobb-Dennard.

“I count this as a true honor,” remarks Cobb-Dennard. “I am humbled to be counted with a group of true superstars and leaders for the city of Indianapolis.”

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