Chief Reminding Officer

by C.J. McClanahan - June 7th, 2012

Over the past decade, I have become passionate about reading books and have at least 2 going at all time (non-fiction, Twilight and Harry Potter are not in the mix). I highlight, underline and reread my favorite passages to ensure that I get a handful of key messages from each one before finishing the last chapter.
This past week, I had a first. A passage struck me as so important that I not only underlined the message, I included 2 stars and wrote “Yes! Yes!” in the margins. I realize this makes me sound like a gigantic dork.

The passage, from The Advantage, by Patrick Lencioni articulates a concept I have been working to get across to my clients and audiences for years.

“Many leaders fail to over communicate because they get bored saying the same thing over and over again. This is understandable. Intelligent people want to be challenged with new messages and new problems to solve, and they get tired of revisiting the same topics. But that doesn’t matter. The point of leadership is not to keep the leader entertained, but to mobilize people around what is most important. When that calls for repetition and reinforcement, which it almost always does, a good leader relishes that responsibility.”

In other words – we all need to keep the main thing the main thing. In a world, where it’s easy to get distracted, it’s critical that we stay on task. Leoncioni believes that “great leaders see themselves as Chief Reminding Officers as much as anything else.”

If you struggle to focus on what’s really important, check out

C.J. McClanahan
Reachmore Strategies

Tags: , ,

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed

Leave a Reply

You must be logged in to post a comment.