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Here is the Radio Indy Smallbiz line-up with the host and topic for each program. Go to the specified link to connect either by phone or by web-based streaming audio.
Wayne Brewer – Monday, Dec 5, 9-9:30am
Link to connect to Wayne’s program
Wayne will be talking about small business outlook for 2012!
John Gifford – Monday, Dec 5, 9:30-10am
Link to connect to John’s program
John will be discussing leading with your strengths, outsourcing your weaknesses.
Deseri Garcia – Monday, Dec 5, 4:30-5pm
Link to connect to Deseri’s program
Deseri’s guest will be Bev Sanders, Founder of Las Olas Surf Safaris for Women. They will be discussing Surfing through Life — How to turn your passion and vision into a thriving business.
Lisbeth Calandrino – Tuesday, Dec 6, 9-9:30am
Link to connect to Lisbeth’s program
Danny O’Malia – Tuesday, Dec 6, 4:30-5pm
Link to connect to Danny’s program
John Gifford – Friday, Dec 2, 4:30-5pm
John’s guest will be Matt Will, President of the Rotary Club of Indianapolis and Finance professor at the University of Indianapolis and former head of their MBA program.
Matt Hall – Wednesday, Dec 7, 9-9:30am
Link to connect to Matt’s program
The Intersection Between PR and Marketing is Empowerment
Wednesday, November 30th, 2011If you have been reading my articles for awhile… you know I am a huge Seth Godin fanboy. Yes, fanboy. I decided to pick up his book Free Prize Inside in order to give it another read… for the fifth time. In the beginning of the book Seth states:
“If your goal is growth, marketing is all that matters–and everything you do is now part of marketing… Every product and every service can be made remarkable. And anyone in your organization can make it happen!”
This excerpt is speaking directly to social media! The concept of EVERYTHING you possibly do in your company (both large and small) being connected to marketing is still an idea that has been somewhat ignored over the years. I still have conversations with corporate employees and small business owners who are still stuck in the void between PR, marketing, and communications. Why is it that the three sides fail to communicate more often than not?
Every service you create. Every phone call you take. Every PR release and marketing campaign you run. It is all connected to growing a brand… to growing your company. If you want your employees to talk about it. If you want every piece of your business to be a marketing vehicle… doesn’t social media make sense as part of the communication platform?
Zappos has perfected the use of Twitter as an employee communication model. Why can’t you? It is time to stop being afraid of the massive force of online communication. It is time to stop putting firewalls up because your afraid your employees are not being productive. They are not being productive for a reason… and it’s not Facebook. If they love what they do… maybe it is time to allow them to communicate that fact..
and if they don’t…
You probably have more problems than communication.
Empower your employees to be the true intersection between marketing and PR. Allow them to be the voice and the advocate to drive interaction within the company and beyond!
kyle lacy
(blog) www.kylelacy.com
(join) www.smallerindiana.com
(tweet) kyleplacy
Tags: indianapolis small business, Kyle Lacy, Marketing, PR
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