There’s no Shortage of Money. There’s a Shortage of Confidence

by Tony Rubleski - October 1st, 2010

A few weeks back I read an article in USA Today
stating that corporate America has a trillion
dollars in cash reserves. This is a massive
number. I was fascinated by this staggering amount
and it got me thinking. Frankly, it proved that
there is no shortage of money or opportunity. Yes,
some of you reading this eletter may think that
I’m crazy. That’s fine. But if I’ve captured your
attention I ask you to bring an open mind to hear
why I make such a bold
statement..

In my travels, research and working with a lots of diverse
businesses and non-profits, I’m continually on the lookout for
trends within their industries to help them grow
and serve more people. Knowledge and being able to
connect dots is extremely important in my line of
work. It’s like being a detective in relation to
how people feel or what economists call consumer
confidence, to identify mindsets and attitudes at
work to identify possible solutions.

What I’m still discovering is that many firms are
continuing to let scarcity mentality dictate their
planning and thinking.

The result is often apparent in the result:
mediocrity and non-growth. I’m stunned at the
number of so-called %u2018leaders’ I meet, email
or speak with on the phone that are letting fear
excessively cloud their judgment. Left unchecked,
it will continue to curtail growth opportunities.
Fear of the economy hangs like black storm clouds
in many a board room. It’s often not on the
meeting agenda, but often ends up taking valuable
time and focus away from growth related
topics.

I’m going to be bold and direct here and not sugar
coat what I believe is the economic elephant in
the room that far too many people and firms
continue to deny and ignore. Play it safe
mentality is grinding the economy to a halt. Yes,
some of you may be upset or agree with me on the
last statement. Please note that I’m not
advocating teenage recklessness with resources and
profits. The lessons of that behavior were evident
with the TARP fiasco begun back in 2008. Enough
said.

Is it any wonder why scared
money is being stock piled? Scared money crushes
expansion, research, but more importantly jobs.
Until the mood and attitude changes we’ll still
continue to see many firms stretch the bandwidth
and capacity of the most valuable thing they have:
people! Burned out employees who are doing too
much versus adding more people to help out and
leverage new opportunities is evident everywhere
you look. Yes, work force fatigue is becoming more
and more common as witnessed by the continual poor
service and follow up that many businesses exhibit
each day.

What I’m driving at here,
is this until we believe that growth is possible
and a good thing, the economy will continue to sit
stuck in neutral going nowhere. The attack on
business must not continue to dominate our media.
Most businesses are good. Sadly, the malcontents
and bad apples are given excessive air time and
attention. I’ve yet to see a better system than
capitalism for creating opportunity. Yes, it has
flaws, but I’ll take it any day over the
alternatives. Ask almost any immigrant and they’ll
still tell you this is why America is the
land of opportunity.

Tony Rubleski
Mind Capture
1-800-420-1450
www.mindcapturegroup.com

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