I want to share with you some key concepts from Bill Glazer’s Best Selling Book, Outrageous Advertising That’s Outrageously Successful.
I want to review and give you 4 very specific reasons WHY this type of Marketing is guaranteed to get you more customers, get you more money from those customers, get you more referrals, and let you have a wonderfully fun time while doing it.
Outrageous Advertising and Marketing works because;
1. Outrageous gets attention, attention attracts money.
It Gets Noticed! In direct mail, we say “open and read”, same goes for email. Bottom line is this, no marketing matters if it doesn’t get NOTICED.
That’s of critical importance and the first thing that matters in any marketing.
2. Outrageous gets involvement, involvement equals money.
Once something is noticed, the next most important thing is getting the reader, viewer, listener, customer involved in what they are doing, thinking, feeling.
Outrageous is the equivalent of appealing to the 5 senses, in a way. Involvement breads commitment, which leads to a buying decision.
3. Outrageous gets shared, sharing brings money.
If you are looking for a ways to generate referrals, leads, more loyalty, etc. You need not look any farther than this right here. When you are Outrageous, otherwise entertaining, You give people something to talk about, something to share, something to pass on.
The biggest reason why people suffer from lack of quality referrals is because they give their customers no reasons to do so. Outrageous changes all of that.
4. Outrageous is an experience…Outrageous is fun…fun makes money.
People, yes we all sell to people, find life boring, monotonous, and well, unexciting and uneventful. When you show up with something that breaks all that down and changes the mood, it naturally puts people in the mood to buy.
Plus, they like you more, they see your “human side” not “selling side” and that goes along way. When people have fun, they enjoy the experience, they want to buy from you.
What is Outrageous?
Outrageous is different, standoutish, something that meets all 4 of the Reason why it works. And the great part about this, is when you embrace this type of Marketing and Money Making style in your business YOU have fun too.
In reality, and I’ve said it before in many place, but, if you don’t find “the marketing of your business” the most fun thing you do, hands down, and find yourself always wanting to do more of it…you just aren’t doing something right.
Scott Manning
Scott Manning, President - Manning Methods, LLC. Contact by phone 317 407-3382 or email sj@manningmethods.comTags: indianapolis small business
