Small Business Tip #4
I forgot to send one email to the members of my local Indianapolis Chapter of Glazer-Kennedy Insider’s Circle. I lead a Chapter meeting each month, I oversee numerous Mastermind Groups and specialty groups. I have a lot of contact with the members and stay connected with them.
So, what’s this one little email matter anyhow? If
you knew how frustrated I was with myself this morning for forgetting about it
– and asked yourself why – you’d be underestimating its importance.
But just about everybody underestimates the importance of – everything.
Life?
Certainly, business.
As Dan Kennedy says about the book “Don’t Sweat the Small Stuff”, everybody wishes it were
true.
It’s a good excuse maker…
Today, I’m going to give you insight into why this little email matters so
much.
3 big reasons.
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1 – success is more about ‘just showing up’ than just about anybody would admit
2 – it’s differentiation, because so few, if any, will do it, week-after-week,
and follow through with it
3 – I’m human, and really am thinking about the members every week, continuing the
dialogue, whether they like it or not… eventually it’ll lead to something, for
someone, at sometime
Let me say it a bit differently –
I think it was PT Barnum who was ask if his advertising was paying off and he
said something like this, “yes, about half of it, but he just wasn’t sure which half.”
The point –
You don’t know when You showing up will matter and to whom.
You just know that it will.
People aren’t ready for you at the same time; that’s why consistency is so
important. You know this.
If there were one thing that would make a significant difference in your
business, for the long haul, it’s paying more attention to your customers and
prospects and communicating with them when you’re not just asking for money.
At the end of the day, it’s about relationships.
I always say, people buy from people, not websites, not brick n mortar stores,
nor companies, etc.
So, come hell or high water, this one little email is critical, because it
might be this week, that one person gets an idea, or decides to open and read,
down on their luck, and they remember I’m here for them. Or they might have
just experienced that turning point, ready to step up.
And what if I would have let them down by not showing up… when they needed it
the most. Can’t take that chance.
Besides, I know how much any one prospect/customer has the potential to be
worth to me. Just one – worth writing an email a week for the rest of my life,
believe me.
For yours, mine, and their benefit – I’ve got to keep typing…
And if you’re not – I question your serious commitment to your customers and
prospects who support you.
Write on – communicate more – show up!
Scott Manning, President – Manning Methods, LLC
sj@manningmethods.com
Tags: indianapolis small business, Marketing
