Small Business Trend Information #4
“Google Insights,” http://www.google.com/insights/search, allows you to compare search volume patterns across specific regions, categories, and time frames.
1. Searching “ipad” across U.S. Metro regions and also Indiana, reveals which cities are early adopters of technology and can give you insight into where you should direct your marketing. If you want to focus on the technophiles, market to cities and metros at the top of the list. If you have a strategy of bringing user-friendliness to the technologically challenged, focus on those on the bottom. By the way, West Lafayette has the most prolific “ipad” searchers in Indiana (see below).
Note: when you search with Google Insights, you will get only the top 10 results, unless you register, access the csv data files at the top right of the page and download, in which case you will get all the results.
Here are the results for “ipad” across U.S. Metro regions and cities, plus Indiana, ranking by relative number of searches. Be aware that the Metro and city data may be different. For example, San Francisco, the city, ranks #1 on ipad searching; however, throwing in Oakland and San Mateo, etc., in the Metro, puts the Metro quite a ways down. The value of this data, beyond the suggestion of where to focus your marketing, can extend to looking at trends within the most technologically cutting-edge areas, and then bringing that trend to your own area before others exploit it.
The specific search (cut and paste if you like):
http://www.google.com/insights/search/#q=ipad&geo=US%2CUS-IN&date=11%2F2009%204m&cmpt=geo
ipad search
Top metros for United States
Metro United States
Santa Barbara 100
Waco-Temple-Bryan 95
Springfield-Holyoke 82
Flint 68
Tucson 66
New York 65
Honolulu 64
Las Vegas 63
Austin 62
San Antonio 60
Omaha 59
Greensboro 57
Syracuse 57
Buffalo 57
Richmond-Petersburg 57
Hartford 57
San Diego 56
Oklahoma City 56
Salt Lake City 56
Birmingham 55
Los Angeles 55
Nashville 54
Portland-Auburn 54
Providence 54
Milwaukee 53
Madison 53
Houston 52
Portland 52
Miami 51
Philadelphia 50
Indianapolis 50
Albany-Schenectady-Troy 50
Jackson 50
Harrisburg-Lancaster-Lebanon-York 50
Norfolk-Portsmouth 48
Baltimore 48
Boston 48
Chicago 48
Columbus 48
Grand Rapids 48
Minneapolis-St Paul 48
Denver 48
Atlanta 47
Dallas-Fort Worth 47
Cincinnati 47
Rochester 47
New Orleans 47
Greenville-Spartenburg 46
Louisville 46
Burlington 46
Phoenix 46
Pittsburgh 46
Orlando 46
Seattle-Tacoma 45
Sacramento 45
Tampa 45
Detroit 45
Raleigh-Durham 44
St Louis 43
San Francisco 42
West Palm Beach 41
Charlotte 41
Cleveland 40
Kansas City 39
Washington 36
ipad search
Top cities for United States
City United States
San Francisco 100
New York 94
Austin 90
Los Angeles 84
Pleasanton 81
Washington 79
Irvine 77
Philadelphia 76
San Diego 76
Seattle 74
Dallas 72
Minneapolis 72
Miami 71
Boston 71
Chicago 71
ipad search
Top cities for Indiana
City Indiana
West Lafayette 100
Bloomington 88
Indianapolis 33
Just for fun, try:http://www.google.com/insights/search/#geo=US-CA-807%2CUS-IN&date=11%2F2009%204m&cmpt=geo and see that facebook en español is hot in San Francisco
Look for some trends you can be the first to bring to Indianapolis.
Tags: indianapolis small business, Trends
