February 2010 Articles

129 Different Marketing Methods for Small Business

Friday, February 26th, 2010

Please comment to add those methods that are missing

Advertising specialties
Affiliate programs
Associations newsletter
Associations speaking engagements
Banner ads on websites
Blogs
Book
Book review
Broadcast advertising (Radio,TV)
Brochure
Building relationships
Bumper stickers
Business cards
Cable TV
Card packs
Catalog
CD/DVD hand-outs of presentations
Celebrities
Chambers of Commerce
Chapter meetings
Church newsletters
Classified ads: newspaper, magazines
Collaborate with art galleries
Collaborate with charitable organizations
Collaborate: email list mailing
Comment in forum
Community newsletters
Company Website
Contests
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*Enhance your Presentation Skills*

Monday, February 22nd, 2010

Is the medium really the message? In the world of professional speaking, having great content is key…but you must present your ideas in a way that you are both memorable and repeatable. On March 5, 2010, The National Speakers Association – Indiana Chapter hosts Lou Heckler, CSP, CPAE from 10am-2pm at the Meeting House in the Village of West Clay.

Lou Heckler, the 2009 recipient of the Cavett Award, NSA’s highesthonor in the speaking profession, will address how to create a simple template that you can use over and over again with any speech, workshop or seminar. Key areas Lou Heckler will cover: using stories to enrich and clarify your message, including the one element that every story needs; delivering your speech in a compelling way that keeps audience members on the edge of their seats; making the audience feel like they are on the stage with you! This workshop is open to the public. Cost: In advance – $39/members and $59/guests. At the door – $49/members and $69/guests. For more information and to register for this workshop, go to www.nsa-indianaspeakers.com or call 317-430-9100.

Contact information:

Jean Palmer Heck

NSA:Indiana – the positive place for speakers!

www.nsa-indianaspeakers.com

317-430-9100

Carrie Lambert
Administrative Support
NSA:Indiana
317-430-9100
carrieannelambert@gmail.com

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Searching for “ipad,” Split-out by Geographical Regions

Thursday, February 18th, 2010

Small Business Trend Information #4

“Google Insights,” http://www.google.com/insights/search, allows you to compare search volume patterns across specific regions, categories, and time frames.

1. Searching “ipad” across U.S. Metro regions and also Indiana, reveals which cities are early adopters of technology and can give you insight into where you should direct your marketing. If you want to focus on the technophiles, market to cities and metros at the top of the list. If you have a strategy of bringing user-friendliness to the technologically challenged, focus on those on the bottom. By the way, West Lafayette has the most prolific “ipad” searchers in Indiana (see below).
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Six Quick Ways to ‘Capture’ More Customers

Thursday, February 18th, 2010

Here’s a quick checklist
of six smart ways to engage and ‘capture’ more
customers:

#1. Stay in better touch with them.
Once a month at a minimum your customers and key prospects should be hearing from you in some capacity. In the age of Facebook, LinkedIn, blogs, and Twitter, weekly communication is recommended and easier than ever to pull off. Put up a barbed wire fence around your customers and stay on their radar. The lifetime value of a good customer warrants frequent contact and a relationship mentality.
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