Creating Continuity
You will, at some point, retire on your investments and/or the continuity in your small business. This, above all else, can create for you the lifestyle you desire; because you have an ongoing cash flow. The cash flow is nourished by products or services that usually are set up on monthly recurring billing via credit cards. This is now famous on the internet; you have to have a credit card to buy anything and everything. Also, any membership is usually set up this way. Even before the internet, book clubs, infomercials, again, any membership-based purchases almost always had a product or service that required that you be on a monthly program. (Think of books, video tapes, newsletters, vitamins, etc.)
Once you create a continuity program for your business, you will build real value for yourself through your business growth and assets. Imagine your business now; then imagine having an amount equal to your current monthly revenue that comes in automatically – every month – without selling anything. Of course you still produce your current revenue on top of that. This is of special value if or when you sell your business – ready, steady cash flow.
What and How –
The idea here, at least to get started, could be a modification of what you are already doing. You could establish an ongoing monthly service program – charged automatically. Or you could provide a product purchase program to replace or update their products – automatically. However, to fast track your ideas, jump ahead and see how easy it is to take this to the next level and build exponential growth for your business.
Start writing a monthly newsletter to which ALL clients should (try for must) subscribe. Or set clients up on a membership basis in order to do business with you, with membership charged monthly or annually. Get clients in-volved with a surprise program where they receive books, gifts, anything and everything ON YOU, monthly – for an ongoing fee. The possibilities are endless. This will become a STRONG addition to your profits each and every month.
Real Money –
The idea here is to combine these with any of your Upgrade programs – of course still charging Premium Prices. Now, you are providing ongoing services or products to your exclusive clients at premium prices. If you want to build continuity to your business in every area, this is the key!
Combine these revolutionary and profit soaring concepts and add $$$ to your bottom line:
Probably you already see a partnership between these concepts. Creating a membership for continuity and providing information or access to services, products–anything for your company or for any business alliances–is the way to fast-track your business and place you in a totally different business universe.
Follow these easy-to-implement steps for an overnight increase to your bottom-line:
1) Make a list of all the possible information / continuity based programs.
2) Evaluate feasibility and profitability of each one.
3) Design a promotion plan to get as many of your current clients involved as possible.
4) Build your new revenue section of your business into your sales process – at all levels.
5) Track, Test, and Evaluate your success.
CAUTION:
This has the potential to explode your business profits. Of all the methods you will be implementing, this has the greatest Long Term impact on your lifestyle – treat this like ANOTHER Business – it will grow over time, and with the benefits of the other methods be an exponential contribution to your overall wealth.
The most vital idea to make this happen is the philosophy of Long Term Relationships with your clients – you’ve got to keep them happy and coming back to benefit from this idea. Over-service and continually innovate and you will reap the rewards of this effective addition to your business.
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