Social media expert Jason Fallsshares some candid advice for PR specialists. Essentially, PR is changing. It is no longer about how many journalists you contact with a mass email, but the relationship you have with an individual journalist. As he was talking about the need to have relationships, I thought about how lucky I am to liveand work in Indianapolis, where the local media; the IBJ , Indy Star and Inside Indiana Business Business are
relatively accessible and open to story suggestions.

Generally supportive of the entrepreneurial community, they are always on the look out for a great new local company. So take the time to think about what is interesting or newsworthy in your business: a new employee, client, project or product, and share the information in the form of a press release. It doesn’t have to be long, just the facts, even in bullet point format will do. You don’t need to write the article, let the journalist do that. Write just enough to get their attention.

Journalists love lists!

On a slow news day they will turn to a Top Ten List to fill their pages. The same strategy will work to drive traffic to yourblog or website. It is also a great way to get the media interested in your company.

And it is easier then you think. Dev Basu created a wonderful example of this strategy, with 10 Creative Ideas for Small Business Social Media which included the following:

1. What to Ask Your [Business Type] Before Hiring Them.

2. 10 Ways To Save Money by Using a [Business Type].

3. How to Choose a Good [Business Type].

4. 5 Totally New Ways of Sprucing up Your [Business Services].

5. How to Get 50% Off Your Next [Business Service].

6. The Latest and Greatest in [Business Service].

7. 10 DIY [Business Service] Tips You Can Use Today.

8. 15 Factors That Affect Your [Business Service] Quote.

9. How to Become a Certified [Business Service] in 6 Months.

10. Ten Mistakes to Avoid When Hiring a [Business Type].

Lorraine Ball
President, Roundpeg
317-569-1396

Lorraine Ball helps business owners find a starting point for growth and change. http://www.roundpeg.biz or call 317-908-0262 Lorraine Ball - President of Roundpeg 317-569-1396 Lorraine@roundpeg.biz

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