September 2009 Articles

Procrastination

Wednesday, September 23rd, 2009

We all either know someone who is a procrastinator – or in many cases, this may be ourselves, but what is procrastination? In very basic terms, procrastination is the effect of delaying or chronically putting off specific tasks. The reasons we procrastinate vary by person and situation.

For example, you are looking at your daily to-do list, and you notice there are possibly some unpleasant tasks or maybe some very complex tasks you do not even know where to begin. Maybe some of these tasks are just too time consuming or just not much fun to do. Possibly, a listed task may conjure up some emotional feelings – for example, a fear of failure or a lack of confidence in completing that specific task.

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Build Business Alliances – Fast track your business with help from others

Tuesday, September 22nd, 2009
scottmanning

Scott Manning

When evaluating the methods of marketing, cost, effectiveness, ease, and ability to automate, building business alliances might just be one of the most effective means to abundant qualified lead flow. The concept of alliances is to collaborate with other entities to achieve the result of providing your business something valuable—almost always at a reduced cost and time savings than doing it any other way.

You can build alliances in any area of your business. We will focus on building your profit overnight through marketing alliances with others. The primary purpose is the combination of Referral and Target Marketing—effective business alliances are designed to get you on the “you’re invited” list to the alliance business’s clients.

The WHAT -
Our primary purpose of building business alliances is to capitalize on another company’s business contacts, clients, and prospects. This is done by considering three major things:

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Neglecting to Carefully Track Key Sales Indicators

Monday, September 21st, 2009
CJPage 5

C.J. McClanahan

Take a quick minute to answer the following 2 questions:
How many leads did you generate in the last 90 days and where did these leads come from?

How many of these leads did you turn into customers?
The answers to these questions will provide you with 2 of the most important indicators of the health of a business. Unfortunately, most business owners struggle to find answers to either of these questions.

Why?  Typically, I hear that it takes too much time to track this information. But, after a quick demonstration of how easy it is to collect this data, I discover that the real answer is
most owners don’t understand how important this information is to their business.

Consider the following:
Studies show that if you begin to consistently track this information you should automatically see at least a 5%  increase in the numbers – even if you make no improvements.

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Company Brochures

Sunday, September 20th, 2009

At some point, every small business creates a brochure. but it is often an exercise in futility. Whether you are creating the brochure yourself, or hiring someone to do it for you, be sure to ask the following questions before you get started!

lorraineball

Lorraine Ball

How will the brochure be used?

Is it sent as a follow-up to phone inquiries, left behind after a sales call or delivered with a formal proposal?

Are you trying to get more repeat business from customers who already know you? Or is your goal to attract the attention of a new client? Define your objective up front, and then write your copy with that in mind.

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