The only thing contingent upon charging Premium Prices and Doing Business on our terms is having enough volume to sustain our desired growth and profitability. To do this, we must understand the concept of marketing to generate qualified prospects, which we discussed in detail in the previous section. From here, we will now look at the three most effective, reliable and profitable relationships in our business and how to maximize them. By nurturing an ongoing relationship with our target market by means of the three methods, you will see that they will become key assets to your business and stakeholders in your success.
May 2009 Articles
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Are you Linkedin?
Thursday, May 21st, 2009
Lorraine Ball
As a confirmed networking junkie, I am always looking for my next fix. My new fix is LinkedIn. An on-line social network, Linkedin is often described as Facebook for professionals. With an emphasis on career history, educational background and association membership, Linkedin has millions of members, with thousands more joining each day.
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Bottom Line Blunders
Thursday, May 21st, 2009
C.J. McClanahan
Treating Every Customer the Same
Think carefully about the following 2 questions:
How do you define a great customer?
Who are your top 10 customers?
Most business owners struggle to find a good answer to these 2 questions. I often hear, “Let me run a report and get back to you”. Why is this lack of clarity a problem?
If you aren’t intensely focused on your most valuable (profitable, strategic market position, refer you a lot of business, etc – it is different for every company) customers, you are probably treating every customer the same. But shouldn’t all customers be treated equal? Not if you are interested in maximizing profits. I am not suggesting that you hang up on a customer if a “top 10” customer calls, but, remember the 80/20 rule – 80% oprofits are probably coming from 20% of customers. Identify your most valuable customers and dedicate 80% o company’s time to servicing them. It will significantly improve the bottom line.
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Russ Dodge builds markets with Radio Latina
Thursday, May 21st, 2009
Russ Dodge
Article By Robert L. Flott, Managing Editor
Reaching out to the fastest growing community within Indianapolis requires overcoming many preconceived notions in the minds of the rest of the city. That is the challenge facing Russ Dodge and his staff at Radio Latina everyday.
The two stations under Dodge’s control, WEDJ 107.1 FM and WSYW-AM 810 AM, produce programming and advertising geared not just toward that 8% of the Indianapolis population that calls itself Hispanic. In fact, Dodge believes there is not a whole lot different doing what he does at Radio Latina than what he has done at other stations. “You want to get the word out, so you have a good street presence,” Dodge said. “You do a lot of community involvement. Then you put programs on the air that listeners want to listen to.”