By John Swinehart, The Controllership Group, Inc. - Times are good? Times are bad? Either way, many small business owners suffer from “head-in-the-sand” syndrome…hoping the good times will never go away and wishing the bad times will.
If you operate based on “gut instinct,” alone or you make assumptions on how your business is performing without knowing the facts, you can run into problems quickly. Fortunately, there is a simple process you can perform to help you keep an objective view. By monitoring a few key business metrics, you can quickly gain a handle on your business and start on the path to improving your profitability.
