By John Gifford
Publisher & Editor
Kim McClaran is a serial entrepreneur — mentor to business start-ups, editor of several info-marketing newsletters, and a broker between home-owners who have suffered ice and wind damage and insurance companies.
She is always on the prowl for new ways to make money. The twist in this instance is that she is putting her entrepreneurial skills to work raising money for local charitable organizations.
Kim McClaran’s idea started with her brother Kenneth saying , “I want you to see this.” It turned out that what Kenneth wanted her to see was a shiny red fire truck that had served the community of Pendleton, but was now for sale. It was in excellent condition and Kim was immediately thinking of some way to use it to generate profit.
She was able to buy it for a reasonable price and then her thoughts turned to how it might help the Mooresville area community. She conceived of the fire truck as a marketing tool that could be used by businesses to promote their openings, special customer events, or just to call attention to the company. Businesses can rent out the fire truck for their event, and their rental fee goes to supporting children’s related charities and other worthy community activities. The Fire Truck was used to put out fires — Now it will be used to start a marketing fire for companies and organizations.
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