By Jay Moore
Managing Editor
Redwall LIVE is a marketing
company that specifically focuses on
special events including, corporate
holiday parties, product launches,
fundraisers, trade show productions,
and any other corporate event that
requires pre-event press exposure
and marketing or on-site audio/visual
design and set up.
A Star is Born
Redwall LIVE traces its roots back to co-founders Derrick Royer and Daniel Herndon’s (pictured here) work managing events for concert tours dating back to 2003. In August of 2006 Derrick and Daniel founded the company Redwall Music. “In 2008 an opportunity presented itself to rent equipment to a concert event. After discovering that this special event had no stage manager to see to it things were executed effectively, we saw the need to bring our expertise to a new client base,” said Herndon. “We’ve opened up to a new, target client base with the branding of Redwall LIVE in July of 2008.”
The Supporting Cast
Currently Redwall LIVE has three key staff members. Derrick Royer serves as the Operations Manager as well as handling Media and Project Design responsibilities. Daniel Herndon provides Marketing and Project Management expertise and Pat Royer is the acting Interior Design Specialist.
The Producers
With their combined talents, the staff at Redwall LIVE are able to offer a complete range of solutions for corporate events. They work with a client to determine the scope of the project before the event. Redwall can provide press releases to the media to promote the event, posters and signage for the venue, advertisements, and marketing expertise before the event. They also have the knowledge to set up your venue, including audio/visual equipment, interior design, and general event management. Redwall has a lot to offer their customers.
The Right Special Effects
“The goal of a corporate event is to build clientele, build client relationships, train employees or build team connection. These are essential to the growth of a company, therefore essential to the success of an event. Even a Christmas party can be a big part of what makes a company more than just a job to an employee and a bill to a customer. Atmosphere and execution marry to achieve
these goals.” According to Herndon, Redwall offers their clients, “the opportunity to enjoy their event and entertain their clients, the benefit of focusing on what they do best while we take the special project into our hands, and the elements to make the client stand out and impress – a direct component to the success of their business.”
And We Would Also Like to Thank…
Strategic partnerships for Redwall LIVE include facilities managers, other event planning firms that may not be able to provide the same range of services, and marketing firms working with their clients on promotional events. “Even our competition in many cases is also a potential partner,” says Herndon.
Coming Attractions
Plans for Redwall LIVE’s future include an expansion to their website to provide more information about their capabilities and possibly launching a blog. They do not currently have a permanent office to keep overhead low and since most of the consultation can be done either at the venue for the event or at the client’s office, a lease is an unneeded expense. While most of Redwall’s customers are located in central Indiana, Derrick and Daniel’s connections in the entertainment industry allow them to provide their services nationally so a geographic expansion is possible as well.
Contact Info
Redwall LIVE
PO Box 47370
Inianapolis, IN 46227
317.938.3132
LIVE@redwallmusic.com
www.redwalllive.com
