August 2008 Articles

Bottom Line Blunders

Monday, August 11th, 2008

C.J. Mcclanahan

C.J. Mcclanahan

By C.J. McClanahan
ReachMore Strategies

One of the most common errors made by today’s business owner is forgetting to test and measure

How do you know if your business is improving?

For most business owners, the only way to know if things are getting better is to review the profit and loss statement each month.

The problem with relying solely on the P&L to measure a company’s success is that this financial document misses many of the other indicators that illustrate the health of a business.

These key performance indicators (KPI’s) can be identified and tracked in just about every department within a company. read full article »

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Increase your Prices – Become the Premium

Monday, August 11th, 2008

Scott Manning

Scott Manning

By Scott Manning
Manning Methods, LLC

It really is that easy.  If you want to dramatically increase your profit, charge more money for what you are already doing.  This method, probably the most recommended and insisted on by Top Business Consultants, is the single most effective and easy way to get you on the fast track to profit and a soaring Gross Revenue.

Three Methods:
1) Start today, change all your prices and sell your next client at the new higher price point – they’ll never know the difference.
2) As you add new clients, gradually increase prices across the board until you reach your desired amount.
3) Implement a “Price Increase” campaign where you offer some sort of benefit toward current clients – a sort of compromise to make their dollar value to your company greater while at the same time increasing your price for all new customers or clients. read full article »

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Keep Your Site Content Fresh

Monday, August 11th, 2008

Jay A. Moore

Jay A. Moore

By Jay A. Moore,
Managing Editor

A lot of small business owners are guilty of putting up a webpage just so they have that golden little URL to slap on their business cards or in their Yellow Page ad.

Today, an online presence is a must and a lot of small business owners are guilty of not updating the content on their websites as frequently as they should. Many websites go two or more years without having an overhaul, and that’s not good for business. Without frequent updates, your site probably doesn’t engage your customers with current, relevant information. Would you want to eat a piece of rock-hard, stale, moldy bread? Why force feed stale content to your potential customers? WordPress is one of the best solutions for small business owners to keep their site up to date without having to pay a website designer a lot of money. read full article »

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Lessons from the Kitchen

Monday, August 11th, 2008

Lorraine Ball

Lorraine Ball

By Lorraine Ball
Roundpeg

Years ago my mother told me the secret to making a great stew. I am not much of a cook, but her advice makes a lot of sense when you are trying to build a great company, product or brand:

1. Use a variety of ingredients for distinctive taste.
2. Be patient — Cook over a low heat, slowly to allow the flavors to build.
3. Follow a recipe, but don’t be afraid to adjust the seasonings to personal taste. read full article »

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