Lisa Pellam and Joel Smith of Pixel Envy Designs LLC
By Jay Moore,
Managing Editor
Pixel Envy Designs operates from a company philosophy a little different than most design firms; they believe that every company has a personality as well as a purpose. It is the goal of owner, Joel Smith, to bring out the personality and emotion of his clients’ businesses through this innovative concept. Their slogan is “creating a pretty Internet,” which also reflects this mind set. Pixel Envy, located in northwestern Indianapolis, serves the greater Indianapolis area and provides company branding, website design, and custom marketing solutions.
Spreading Their Roots
Joel Smith began freelancing under the moniker Pixel Envy in 2004, and the firm was officially established as a Limited Liability Corporation (LLC) in November of 2007. Since that time, they have been extremely busy, prompting the need to add two additional full-time employees in 2008. Smith attributes this rapid growth to positive word-of-mouth and extensive business networking. The day-to-day operations at Pixel Envy are handled by Smith, acting as the Creative Director, and Lisa Pellam, who is the Project Manager.
Eco-Conscious
Founder Joel Smith is working to develop the concept of Eco-Conscious website design. He feels that the Internet is a world in and of itself, and that designers should be aware of the impact of the things that they create and place into that environment. Smith shares this concept with his staff and uses it as a guidepost for creative direction on each of their design projects. To handle the unique requirements for each of their projects, Smith and Pellam have access to a large freelance network, ready to meet any need. They have dealt with everything from business cards to green-screen video projects. Smith is particularly proud of the video work that they recently completed for Intensity Dance Competition’s website.
Emotional Design
Pixel Envy’s ideal customers are small to medium businesses that have been operational for a while but have not yet developed their own brand identity. Smith feels that one of Pixel Envy’s strengths is being able to use design to evoke an emotional chord with customers through the company’s brand. He is passionate about helping businesses create their image for the first time or to help with a company that needs to re-invent their branding. “We focus on the ‘emotional design’ of the end-user experience as a crucial base to every project,” says Pellam. “It is these emotions that will ultimately influence purchasing decisions, brand perception, and customer loyalty.”
Fuel for Growth
Joel Smith envisions a day in the not-to-distant future when he will be at the helm of a large design firm. Smith has promising relationships with many area freelance designers and other marketing firms. Currently, he and Pellam are working to solidify and document their business processes so they can continue to expand on their phenomenal success. Smith is also working to develop additional products and services to compliment his philosophy of Eco-Conscious design.
Contact Info:
Joel Smith
Pixel Envy Designs
317-489-0070
joel@pixelenvy.net
