
Dr. Ron Wines
By John Gifford
Publisher & Editor
Dr. Ron Wines is an entrepreneur who keeps on improving his dental practice, which is now in its 33rd year. In the last three years, he has made dramatic improvements in his ROI. Thanks to a tip from his son, Dr. Jim Wines, also a dentist, he began to utilize marketing and “business make-over” techniques advocated by Dan Kennedy, a nationally-known sales and marketing guru. Picking the right niche, utilizing innovative marketing, offering customers a guarantee, bundling several products and services, and asking for referrals, have made a dramatic difference in his dental practice’s profit-margin. read full article »




