August 2008 Articles

Guarantee Guarantees Success

Monday, August 11th, 2008

Dr. Ron Wines

Dr. Ron Wines


By John Gifford
Publisher & Editor

Dr. Ron Wines is an entrepreneur who keeps on improving his dental practice, which is now in its 33rd year.  In the last three years, he has made dramatic improvements in his ROI.  Thanks to a tip from his son, Dr. Jim Wines, also a dentist, he began to utilize marketing and “business make-over” techniques advocated by Dan Kennedy, a nationally-known sales and marketing guru.  Picking the right niche, utilizing innovative marketing, offering customers a guarantee, bundling several products and services, and asking for referrals, have made a dramatic difference in his dental practice’s profit-margin. read full article »

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Creating a Pretty, Eco-conscious Internet

Monday, August 11th, 2008

Lisa Pellam and Joel Smith of Pixel Envy Designs LLC

By Jay Moore,
Managing Editor

Pixel Envy Designs operates from a company philosophy a little different than most design firms; they believe that every company has a personality as well as a purpose. It is the goal of owner, Joel Smith, to bring out the personality and emotion of his clients’ businesses through this innovative concept. Their slogan is “creating a pretty Internet,” which also reflects this mind set. Pixel Envy, located in northwestern Indianapolis, serves the greater Indianapolis area and provides company branding, website design, and custom marketing solutions. read full article »

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The Writing’s not On the Wall; It’s On a Ball or In a Bottle!

Monday, August 11th, 2008

Cathy and William (Bill) Bell of Write On Custom Promotions

Cathy and William (Bill) Bell of Write On Custom Promotions

By Jay Moore,
Managing Editor

Write On Custom Promotions, located on the northeast side of Indianapolis, specializes in the creative use of imprinted products to boost their clients’ brand awareness in the central Indiana market. Owned and operated by William (Bill) and Cathy Bell, Write On was founded as a Limited Liability Corporation (LLC) in 2006 with Bill acting as the CFO and Cathy as the COO. During a typical marketing campaign, Bill acts as the Project Manager while Cathy assumes the role of Creative Director. Between them, they handle all aspects of the project to assure a positive experience for their clients. read full article »

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Stan Gurka, of Silver Images, provides Photography Services for Indy Smallbiz

Monday, August 11th, 2008

Cover Shot by Stan Gurka

Cover Shot by Stan Gurka

Silver Images offers a full service studio with indoor and outdoor capabilities, and for additional options, the studio can be taken on location for individual or group portraits for head and shoulder PR photos or more elaborate corporate photos highlighting one’s business. Having an engineering background gives Stan an edge in understanding how to present products, whether it is how they are made or their uniqueness is in the market, as well as understanding their design and structure. Growing up in NYC gives him an appreciation for architecture-new and old. read full article »

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