Relentless and Obsessed

by Tony Scelzo - March 31st, 2016

TonyScelzoEd

Someone once told me I was relentless and obsessed. I took it as a negative personality flaw. It made me feel like I needed balance. Over the years I learned to like my obsessive characteristics. If I focused on the right things this could be a positive thing. About a week ago I started reading a book called Relentless, “From Good to Great to Unstoppable” by Tim S. Grover.

Grover trains the best athletes in the world on recovery, getting stronger and mental toughness. You may have heard of Michael Jordan, one of the best athletes he trained..

The characteristics he finds in his best athletes is their sellout commitment to outwork their opponents. These athletes own their space on their field or court and in their sport.

Think about the toughest competitor you have competed with in business, life, health or even spirituality.

Were you willingly committed and relentless to win at all expenses of time, energy, and money?

Just think about how scary it is to face someone who is willing to die to get better.

Jordan was the most relentless, obsessed, and focused individual in the game. There were many that matched and exceeded his physical stature, but it was his steely eyed determination, and relentless obsession to be better than the rest of the league that separated him from the good. It didn’t stop there, it made him the best.

It is unreasonable to be relentless and obsessed. Jordan, Jobs, Gates, Picasso, and Hemingway were so unreasonable in their pursuits they became the best.

Tony Scelzo
Gear Marketing
tony@gearbfd.com

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The Power of Patience in an Instant Everything World

by Tony Rubleski - February 29th, 2016

Here’s the biggest challenge facing most people today in relation to pursuing their dreams and passion. In an age of “instant everything” and the Internet, success rarely happens overnight. Most of the mega successful people I associate with have worked for years and through multiple setbacks to achieve their ultimate objectives. It also doesn’t help that we’ve increasingly become a “lotto” mentality society. I firmly believe that the term “get-rich-quick” is a bold faced lie. There are the occasional needles in the haystack that pull it off, but keeping and sustaining success for the long-haul is an entirely different story.

True champions know they’ll have to put the practice in like a top athlete and stretch much further than they ever thought possible if they really want to hit the goals they seek. New habits, associations and disciplines will be required. The classic quote from business philosopher Jim Rohn sums it up best: “No one can do your pushups for you.”

Far too many people wing it, give up or have no road map consisting of successful books, mentors, and the proper mindset to guide and push them to discover and go after their inner genius.

I never once found a class in my high school or college titled: Goal setting and Success 101. Far too many of our schools teach people book skills and completely skip the life skills component. What a tragedy. We have millions of high school and college graduates trying to enter the work force with lots of book skills but little if any success mindset skills. They go into the employment game with a severe disadvantage right out of the gate. I sometimes forget that I was blessed to not only have the ability to pursue a college degree but also become exposed to two things even more beneficial along the way: mentors and personal development.

Tony Rubleski
Mind Capture
616-638-3912
www.mindcapturegroup.com

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New & Innovative Conversion Rate Optimization Strategies

by Jamar Cobb-Dennard - January 30th, 2016

Let’s face it. Conversion rates stink.
Here is a simple refresher with some innovative ideas that can supercharge your acquisition spending this year.

1 – Add a Personal Shopper – Bounce rates are what they are because the average consumer will visit 4 sites before making a purchase decision. What can you do to increase the stickiness of your visitors? Let your customers browse the entire catalog at once, like those at JE James Cycles who click the “recommended for you” link provided by Emarsys. Most site visitors abandon in :06 seconds because they can’t easily find what they’re looking for. People think in pictures, not in words. When you give customers the ability to browse they way they think, conversion rates can increase up to 4-times.

2 – Collect Email Addresses – Why try to convert everyone all at once? Take a portion of your acquisition budget and invest in retention marketing strategies. Collect as many email addresses as you can, and send customized messaging to visitors through email and look-alike audiences. Also, after reviewing hundreds of websites, make sure your email opt-in form is easy to spot. While you’re at it, just add a pop-up like the one at J. Benzal that gently reminds visitors to opt-in before they leave your page with an incentive.

3 – Build a Long-Term Relationship – Now that you have collected emails, now it’s time to build automations that re-connect with visitors after they leave your site. The most basic of marketers are sending cart abandon and browse abandon email campaigns. The best marketers have tailored those emails with predictive content, have stop-gap removals within the automations for customers who have purchased along the way, and have A/B tested the cadence of email messages to increase open and conversion rates.

Increasing conversion rates is tricky business, but you can do it!

What other innovative conversion ideas are you implementing to optimize ROI?

Jamar Cobb-Dennard
Omni-Channel Marketing at Emarsys
jamar.cobb-dennard@emarsys.com

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How Much Does Your Excitement Matter to the Customer?

by Lisbeth Calandrino - December 31st, 2015

A smile and excitement are worth quite a bit if my experience in New York City was any indication of it.

During my recent visit to NYC I was in Penn. Station. It so happened it was “National Oatmeal Day” so the Quaker representatives were handing out free oatmeal. It was interesting watching the response they were getting from consumers. . Some of the reps. were very enthusiastic, smiling and making a big deal about the day. Others didn’t smile and just tried to get people to take the oatmeal. The ones that were smiling and excited were getting people to take two; the ones who didn’t smile literally “couldn’t give the oatmeal away.”

I kept thinking back to something I say in sales training. “Remember whatever you have it’s catching to the customer.” The person with the highest or lowest energy will shift it to the other one. If you’re excited, it’s catching, if you’re miserable, it’s catching. It was incredible how obvious it was today.

I took the oatmeal with a smile on my face. I also took a good look at it and read the ingredients. The woman’s excitements made me curious and want to know more. Hey, not a big thing; we’re just talking oatmeal now!

I consider NYC the place for looking and shopping. I had an appointment in the city but instead of taking a cab, I choose to walk the 1.4 miles. (Maybe it wasn’t such a good idea in heels.) I went into several stores to watch salespeople and look around.

My favorite store is Desigual out of Spain. The clothes are very arty and super different. The people, who work there is darling, just like the store. They laugh with the customers and talk about how you have to be careful how many of their prints you wear together, or you’ll look like a clown! I left laughing and energized. They truly have an energized brand.

For me NYC is energizing. There are many different types of people, interesting fashions and the most helpful that I know. I left my phone on my car seat and had to keep asking directions to my destination. I choose to ask many people to see what type of reception I would get. People took out their phones to look for directions, some walked with me to make sure I was heading the right way.

We all need to reenergize. Some of us get it from alone time and others from other people. Getting refueled is about connecting with yourself and who you are. Get out of the house and go to the movies, get to the gym. I enjoy being around people who have lots of energy because I feel lifted. In fact, it will carry me thought many days of work. I also love when I can share my energy with others. Energy goes both ways.

If you get a free moment, check out your energy and the people around you. Are you in a major slump? People can energize you as well as deplete you of your energy. Take a minute and think about yourself.

Remember what the flight attendant says, “Put your oxygen mask on first before helping anyone else.”

Lisbeth Calandrino
Fabulous Floors
Associate Publisher & Director of Consumer Research
lcalandrino@nycap.rr.com

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