Indiana Guitar Show returns to Indy

by Robert L. Flott and Lisa Marie Anderson - April 21st, 2015
Eddie Prather and Doug Spencer of the Indiana Guitar Show

Eddie Prather and Doug Spencer of the Indiana Guitar Show

Guitar lovers and those who appreciate all things associated with guitars will want to visit the Indianapolis Airport Radisson this Sunday.

The Indiana Guitar Show is back.

From 11 AM to 6 PM Sunday, the Indiana Guitar Show is a one-day musical frenzy. All sorts of instruments are sold, bought and traded in one location.

And it’s not just guitars; all types of stringed instruments – guitars, of course, plus basses, fiddles, mandolins, etc – are available, according to Eddie Prather, owner of Minor Prophet Studios and one of the event organizers.

“We also have a few band instruments and drums,” Prather said. “Plus other equipment such as PA gear, Mics, recording gear, and more. There will also be sound absorption companies like Auralex to help solve troubled studio specs or houses of worship and any other accessories like tuners.”

The Indiana Guitar Show had been running for 18 years before the original organizer decided to stop for personal reasons. That was four years ago when Prather and Doug Spencer were asked if they wanted to get involved.

“Doug Spencer and I had been involved in a smaller show in Muncie with Jerry Engle the past three years,” Prather said. “He didn’t really enjoy doing the show and asked me to take it over. After several months of persuading, I relented and took over the show; asking Doug to co-promote it with me. We contacted the previous owner of The Indiana Guitar Show and asked to buy the name from him, so we could pick up the show as it was from back in the days when it took place at the Indiana State Fair.”

One of the first things Prather and Spencer did was relocate the event away from the Indiana State Fair.

“We decided after looking at multiple sites to change the venue to The Airport Radisson right off I- 465 and I-70,” Prather explained. “There was really easy access for those who would be coming in from out of town and locals could also get there much easier than the fairgrounds which is difficult to get to and costs $5 just to get into the parking lot, even before getting their admission to the show.

“We chose it because parking was free and the rate for a one day show was reasonable and very easy access.”

The Radisson offered one thing even more appealing – a buffet. This eliminated the need to line up food vendors as well as guitar vendors.

“They agreed to run a buffet the whole event,” Prather noted. “People can pay for a buffet and then walk in and out of the buffet area due to the two rooms that the Guitar show is in is attached to the buffet room.”

More than 115 tables of equipment from vendors across the country are available for perusal with vendors from across the country – Chicago, Detroit, Tempe Arizona, South Carolina, New York, Pennsylvania, Nashville and all over the Midwest.

Admission to the event is $8, and parking is free. People are encouraged to bring their vintage instruments in to have the dealers look them over and give them an idea of their worth nationally.

“Some of these guys are primarily buyers,” Prather said. “They bring thousands of dollars with them to buy all sorts of musical stuff that they will pick up in Indiana so we welcome people to bring their musical items for trading, & selling.

“It’s like being an American Picker,” Prather said. “An American Guitar Picker!”

For more information or for those interested in purchasing a display tables or admission can contact me at (317)-272-5222 or by email at TheIndianaGuitarShow@gmail.com.

Press Contact
Robert L. Flott and Lisa Marie Anderson
B3 Entertainment
(812) 223-0979

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

The Power of Follow Up in Action

by Tony Rubleski - April 17th, 2015

I received a referral from a fan of my work in early January regarding the possibility of me speaking at her association’s annual meeting this December in New Orleans. This happens each week and I never take an introduction for granted and always do my best to follow up.

There’s a picture I show in many of my keynotes that demonstrates why follow up is of huge importance in the sales process. I can easily say that my own experience and with many clients that a lot of sales occur after the third or fourth contact with a prospect. What I’m about to share with you, helps prove this out.

Here’s a list below showing my follow up over the last two and half months with the association President whom I was referred to regarding speaking at their annual event in New Orleans and the end result:

1. Mid-January I sent the association president a follow up email
2. A week later I left a voicemail
3. A few weeks go by and I check back in with the person that sent me the referral
4. She sends a second email to the association President
5. I leave a voicemail a week later as he’s traveling
6. Speak with key contact when I call main number who handles the event, who next asks me to email her information after I explain the context of the referral
7. I email her details and am told to check back in within a couple of weeks as the President is traveling
8. I call as instructed and she mentions that she showed him my information that day
9. A few more days go by and I get an email from the association President to set up an exploratory phone call
10. We get on the phone a few days later
11. He asks for more details and a week to show his Board so they can make a decision
12. I email him the requested items after our phone call
13. Last week he emails me and says we are a go to speak this December in New Orleans!

I share this recent story for one central reason: people are busy and effective follow up does pay off. While I wish it was easier and people would get right back to me, this is often not the case. They move at their pace and in their time frame, not ours.

So, your homework: go back through your files and notes to see who you need to follow up with and pick up the phone or send off a quick email today.

Tony Rubleski
Mind Capture
616-638-3912
www.mindcapturegroup.com

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Email Marketing is Not Dead

by Kyle Lacy - March 25th, 2015

KyleLacy2015
For those of you living under a rock, our friends at the Salesforce Marketing Cloud released their annual State of Marketing report in January where they surveyed thousands of marketers (5,000 to be exact). All the questions asked dealt with uncovering top marketing priorities for this year, and the report includes a large section on email marketing, which — in case you were wondering — is still very much relevant.

For the majority of marketers, email remains an integral touchpoint along the customer journey — 73% agree that email marketing is core to their business. In fact, comparing this year’s survey to last year’s, the importance of email actually rose — 60% of marketers said that email is a critical enabler of products and services in 2015 compared to 42% of marketers in 2014.

There are many factors contributing to the increase in acknowledgement and success in email. The increase in the quality of content production and the continued optimization of marketing automation could be two big ones. However, I believe it’s the increased popularity of smartphones that ultimately points to the overwhelming increase in the value of email marketing. The smartphone offers consumers a constant inbox in the consumer/customer’s pocket. We used to be connected at home and at work. Now we are connected everywhere.

What can we learn from over 5,000 global marketers? For starters, email is not dead. The continued investment in email marketing continues to be an extremely important contributor to the success of any marketing campaign.

Kyle Lacy
Head of Marketing Strategy at OpenView
@kyleplacy

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement

Dinner Lab: Upscale, Folksy, Pop-up Dining

by John Gifford - March 24th, 2015
Dinner Lab   Image Credit: Rieux Photo

Dinner Lab Image Credit: Rieux Photo

Because Dinner Lab is announcing its entry into the Indianapolis Market today (see details below), we’re sharing some background on their upscale, folksy, pop-up restaurant model.

When Brian Bordainick, CEO of Dinner Lab, was living in New Orleans and found himself missing good ethnic food, and good late night dining, he filled the void himself, initially serving midnight Thai and Indian meals. Subsequent meals were diverse in both people and food, and it planted the seed for what Dinner Lab has become.

After nine months of these occasional dinner parties, the model evolved of opening up a membership, hosting dinners more frequently, and incorporating feedback.

In these pop-up events (restaurants appearing Brigadoon-like on a given day and then gone the next), chefs are provided a creative platform to prototype new dishes and ideas. Guests provide detailed feedback to help them iterate and grow.

As a company, they operate as a subscription service where people pay up front for access to their calendar. They aren’t trying to be exclusive or anything like that, but this is how they subsidize the cost of dinners, hire people, rent a kitchen, etc. Guests then pay for each dinner and have access to not only events in the local market, but in every other city (30 before Indianapolis) that Dinner Lab operates.

What differentiates Dinner Lab from other eating experiences is their constantly swapping chefs, locations and menu themes/cuisines. Chefs use Dinner Lab to experiment on new recipes and get feedback from diners – think of it as a foodie focus group. Diners can attend events in any of their 30 markets, which as Bordainick says, “is a great perk while traveling for work, or just planning a weekend trip around an event.”

Brian Bordainick, CEO of Dinner Lab

Brian Bordainick, CEO of Dinner Lab

Bordainick characterizes his customers as “adventurous diners who want to have a little fun and try something new. Diners who enjoy the fact that these chefs are trying something new and not every dish is going to be a home run, but that they can use the feedback cards to give their feedback.”

According to their CEO, the excellent chefs and staff of Dinner Lab result from a great HR team. “On the chef side, we have a curation team that works with prospective chefs, looks at their menu and helps them develop it to make sure it is as successful as possible. All of our teams go through an extensive training that lasts a few weeks to get them up to speed before sending them off to run events on their own.

We have a very work hard, play hard culture. We all have enough work for 4 people, but we make sure to have fun every now and then. After all, we’re in the business of food and booze!”

A new niche that Dinner Lab is adding is a private events arm, Dinner Lab catering, that can take care of the food and beverage for any event – wedding, corporate events, etc.

Bordainick’s wish, after you’ve experienced one of their unique pop-up dining experiences, is that you’d say, “Wow – I’ve been living in Indianapolis for my entire life and I never knew about this space! The food was so inventive – I didn’t think the flavors would work together but they really did. I can’t wait for the next one!”

Here is a One Page Summary of Dinner Lab, as well as other cities where it currently operates:
Dinner Lab One Pager

Here is an extended history of Dinner Lab:
Dinner Lab History

For more information, email Edie Feinstein: efeinstein@dinnerlab.com

Details for Indianapolis Dinner Lab

Indianapolis membership will be going live at dinnerlab.com on Tuesday 3/24.

$125 per person gets access to the calendar for the year not only in Indianapolis but in all of our markets across the country (currently 30). Each member can purchase up to four tickets to each event.

Once the membership is purchased, people will immediately be able to buy tickets for the launch event which is planned for July 17th with Chef Danny Stoller.

About the dinner:

A celebration of all things PNW (Pacific Northwest for the geographically challenged)

Chef Danny Stoller

Birthplace
Seattle
Last places lived
Seattle, Boston, Olympia (WA)
Learning Institutions
Northeastern University, Seattle Culinary Academy
Last 5 places/restaurants worked
Revel, Tilth, LUC, Ray’s Boathouse, Black Bottle
Current gig
Dinner Lab

Menu:
Charred corn consomme
hush puppy | lime creme fraiche | beech mushroom

Trumpet Mushroom Flan
carrot & apple slaw | kettle corn | pea shoots

Cured Trout Salad
mizuna pesto | roasted beet cake | celery root puree | hazelnuts

Grilled Leg of Lamb
white beans & tomato confit | red eye colatura

Carrot Sponge Cake
dulce de leche sorbet | celery heart | olive oil

Location: TBA 24 hours prior to the event.

  • Twitter
  • LinkedIn
  • Digg
  • Technorati
  • Facebook
  • del.icio.us
  • StumbleUpon
  • Google Bookmarks
  • email
  • RSS
  • FriendFeed
advertisement