Salvation Army Collects Coats for Children in Need

by John Gifford - October 16th, 2014

JoAnn Remender
Planned Giving Director The Salvation Army
Indiana Divisional Headquarters
3100 N Meridian Street
Indianapolis, IN 46208
(800) 589-1037
www.MyPlan2Give.org
Opening our Hearts (and Closets) to Children in Need this Fall

Remember last winter and the “Polar Vortex” that haunted weather forecasts from December through March? You may ask, “Who doesn’t remember it?” With the onset of fall and the return of kaleidoscope trees, we are once again thinking about the challenges that families in our communities experience during cold winter months.

For 28 years The Salvation Army has partnered with Indianapolis television station WTHR and Tuchman Cleaners to collect, clean and distribute well over 200,000 winter coats to Central Indiana children in need. New and gently used coats in all sizes are needed to help families who cannot afford the extra expense of winter gear for their growing children. In 2013, over 4,200 children “shopped” with their parents and family members to find the perfect coat and perfect fit.

From its beginning, The Salvation Army has made it a priority to clothe and protect the most vulnerable members of our population – children. Today we continue that tradition and mission with programs in communities around the world, including across the State of Indiana.

For the fourth year, The Salvation Army Lafayette Corps is partnering with local television station WLFI to collect and distribute coats through its own Coats for Kids program, which served over 3,000 Tippecanoe County residents in 2013. The Bloomington Corps asks Monroe County residents to be a “Shield Against the Cold” by dropping off coats at almost twenty area businesses during the month of October. Other programs in Evansville, Kokomo, Fort Wayne and other communities help thousands more children prepare for winter weather.

When it comes to the safety and well-being of our children, communities across Indiana look to The Salvation Army as a local resource for the basic necessities of life: food, shelter, water and clothing. Of course, every coat that warms a child also warms their heart with life’s greatest gift – love.

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The Best Ways to Get Noticed by Recruiters

by Jamar Cobb-Dennard - August 29th, 2014

Jamar Cobb-Dennard is interviewed by Karen Weik of Beyond.com

Jamar Cobb-Dennard
jamar@jamarspeaks.com
Sales Recruiter at Hire Sales

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6 Secrets to a Successful Content Marketing Team – What I’ve Learned

by Kyle Lacy - July 31st, 2014

kylepic

In October 2012, Jeff Rohrs and I started the content marketing team at the Salesforce ExactTarget Marketing Cloud with two people, a research series and a small blog. Under Jeff’s leadership over the course of the next year, we spent time investing heavily in content creation, working with the extremely talented interactive team on blog design, and transitioning into a global content publisher. We have since been added to the digital marketing team under Daniel Incandela and have grown exponentially under his leadership. We’ve been lucky because the majority of ideas have worked and our people are the best at what they do.

Here’s our hit list for 2012-2014:

•We now publish unique content on blogs in six countries.
•Our research series spans multiple countries and languages.
•We will hit 1,000,000 visits on the US blog in 2014 (up over 70% yoy).
•Video is published for six countries (four languages) on our YouTube site. We manage relationships in each geo with subscriber counts growing 300% over the past year.
•We have over 80 unique authors on the blog network.
•Smart CTAs that deliver specific deliverables to readers based on content tagging and geography.
•200% increase in lead growth from the blog over the past year.
•Influencing and contributing directly to millions of dollars in business for the company.

I honestly don’t know if there are any secrets to the success over the past year. I have definitely made plenty mistakes and my only redeeming factor is that I have a team that is more intelligent than I ever will be and a company that is comprised of the smartest people in the industry. Here’s the team – Bo Dietrick, Tom Corey, Heike Young, Tony Mulinaro, Drew Beechler, Jen Ribble, Chad White, Andrea Smith, Julie Easton, and Devon McGinnis.

So how did (do) we do it ?

1.Understand and speak to industry trends. We spend hours upon hours reading and analyzing content that deals directly with industry trends. From snapchat to Amazon Cart, we are constantly developing content around technology shifts that may effect the marketer of tomorrow. It also keeps us informed and helps with our professional careers.

2.People are paramount. Like I said above, people are everything. I have definitely made plenty of mistakes and without a patient and extremely intelligent team we wouldn’t be as successful as we are today. Hire the right people and invest constantly.

3.The translation process is extremely important to any global success. One thing we learned early on was the right translation partner is extremely important to scaling content globally. Errors within the translation process will screw up any timeline and will be extremely tiresome for any team to deal with… especially with non-english speaking locations.

4.Content should be personalized. The personalization of content is a trend that we have been moving toward ever since the inception of the team in 2012. Right now, we personalize CTAs based on what an individual is reading on the blog and their location. In the near future, we will be using Predictive Intelligence to personalize much more than just the CTA content on each individual page. As content marketers, we should use data to deliver a more personalized experience to any reader.

5.Analytics should be worshipped. We could always be better at this but the digital team at ExactTarget Marketing Cloud spends constant hours analyzing and testing content on all web properties. I believe that the success of our content is mostly due to our ability to analyze data and create great content. They go hand in hand.

6.Spend money on your content. My good friend Jay Baer puts it best, “Your marketing should be so good… people would pay for it.” Create content that drives consumption to the point where people would be willing to pay for it. Is your content that good? If it is, you should be spending money advertising your content. It should be read and shared… most of the time you need to market your marketing.

Ultimately, a great content marketing team is focused on delivering the best content for their customers and readers. If the content is not helping the individual move forward in life… you better move other because someone is about to take your place.

Kyle lacy
ExactTarget, a Salesforce.com company
(blog) www.kylelacy.com
(join) www.smallerindiana.com
(tweet) kyleplacy

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101 Ways to Stay Visible and Win More Business – Part 1

by Tony Rubleski - June 26th, 2014

I’m often asked by audiences, clients, and in media interviews, “So Tony, what’s the best way to pick up more business?” This isn’t an easy question or a simple answer as I’m a BIG believer that the better question to ask is, “What are several great ways to win more business?”

With these questions in mind, I’ll reveal, over this and the next issue, a helpful and handy checklist of 101 ways to capture more minds, hearts and bottom line: more business. You may consider printing off this list and highlighting which one’s you’re currently using, while at the same time, picking two or three which you plan to get moving on for use within your own company.

There’s no shortage of ways to attract and win business. Let this list serve as an idea generator and guide to spark your mind, imagination, and help to motivate you towards taking action on finding more ways to spread your message and serve more people.

#1. Make an offer
#2. Bundle different products and services
#3. Have a special event or sale
#4. Have FUN with your marketing
#5. Do an annual client appreciation event
#6. Send thank you notes
#7. Make thank you calls
#8. Mail articles of interest to your best customers
#9. Send postcards with special offers/updates
#10. Create and use an eletter to stay in touch
#11. Ask for referrals
#12. Give referrals
#13. Attend leads groups
#14. Get active in your chamber of commerce
#15. Offer free samples of your product/service
#16. Give an informative talk on your business
#17. Partner with a local cause or charity
#18. Partner with some of your key vendors to cross promote
#19. Partner with a well-known person or local celeb in your marketing
#20. Submit media releases to your trade groups and local newspapers
#21. Write a letter to the editor or op-ed piece
#22. Host or be a guest on local radio, TV or web based show
#23. Teach a class or lead a webinar
#24. Encourage employees to recommend you to others and within their social media channels
#25. Barter/trade with the local media
#26. Offer referral fees or discounts for those who send people to you
#27. Blog on topics related to your industry
#28. Engage people on FB, and online with special updates and offers
#29. Create a YouTube channel with approved client testimonials
#30. Stay visible within the community and donate products or services for fundraisers
#31. Ask those you currently do business with to consider working with you
#32. Hire friendly people that engage people and aren’t rude
#33. Have a pro answer your phones
#34. Get back to people quickly
#35. Make sure your website is easy to navigate
#36. Create a client-of-the-month recognition program
#37. Offer special bonuses/pricing for your VIP customers
#38. Provide free shipping or delivery to save time
#39. Take a key customer or referral partner out for coffee or a meal
#40. Survey your customers to find new ideas
#41. Make it right when you screw up as negative word-of-mouth can cause huge damage
#42. Always be listening for new ideas and tips from peers to keep improving
#43. Roll out something “New” at least once a quarter to keep things fresh in your business
#44. Always seek out logical joint ventures and new distribution partners
#45. Be friendly and look sharp – duh!
#46. Create a special report, guide or white paper to educate and differentiate yourself
#47. Share links or websites of interest with your top customers, prospects, and referral partners
#48. Say ‘Thank You’ and look people in the eye when they do business with you
#49. Feature your best customers in your newsletters, eletters and other marketing pieces
#50. Get rid of customers that are too difficult to please and focus more time and energy on those who value what you offer/provide

“Pick your favorite 3 ideas to build your business and start implementing them today!”

Tony Rubleski
Mind Capture
616-638-3912
www.mindcapturegroup.com

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